Advertise vs advertize

In a rare show of solidarity, both British English and American English spell

Toadvertisesomething is to do something to get peoples attention on that object, event, or person.Advertisementsare commercials or billboards or printadswith a sole purpose of selling something, even an idea.

This term can be used in a figurative sense. If a girladvertisedher presence, she made it abundantly clear she was in the room.Advertisedcan be used especially if the fact being declared was meant to be hidden.

A person or company whichadvertisesis anadvertiser.

Because Extraenergy doesnt advertise, it is able to pass on bigger savings to its customers, Mr Childs added. [The Telegraph]

Coles was also ordered to display a Federal Court notice in its stores and on its website telling shoppers that it had broken Australian consumer law by falsely advertising bread products as freshly baked and baked today. [Sydney Morning Herald]

The leading candidates in Torontos mayoral race put out fresh advertisements this week, taking different tacks to entice voters with less than a month to go in the campaign. [Toronto Star]

When ignorant folks want to advertise their ignorance, you dont really have to do anything, you just let them talk. Thats what happened here, the President said. [CNN]

From what I could tell, all the major, notable labels didnt advertise that they didnt chill-filter their whiskeys. [Houston Press]

CommentsPeter Harveysays:November 26, 2014 at 9:35 am

In a rare show of solidarity, both British English and American English spell advertise with an s in all forms.

Its not a British/American difference. Both forms are used in Britain and the z is the house style of Oxford.

Sorry thats wrong. All the Oxford English dictionaries that I have only use -ise. American spellings are shown in brackets, but there are none for advertise. The suffix -ise is used for extensions such as advertiser, advertisee, etc.

As an act of defiance, I will only use advertize. Ive added the word to my spell check. As an American, it makes sense for me to use this spelling since other -ise words use the more phonetic -ize suffix.

You must belogged into post a comment.