How much does it cost to advertise on google?

However, the minimum bid required depends on the competitive score of your keywords. The more competitive a keyword, the more your minimum bid required would be to run the ad. You can have your ad campaigns run tailored to your budget and thats the biggest advantage about Adwords. However, the more your budget, the more impressions and the resulting click through rates (CTR) you will be able to achieve, under the conditions that you have a good competitive Quality Score.

You could choose to have your ads displayed in Google search, Google search network, Google Content Network. You again have the option to choose for pay per click (i.e, you pay each time somebody clicks your ad) or pay per thousand impressions which is applicable for content network (you pay the amount for every 1000 impressions gained. The clicks are not accounted).

Hi, I saw your question and wanted to let you know that there is more than just Pay-Per_click, which allows you to advertise on google with top engine search rankings.

Now, there is a really big catch to that and if you are not trained in using PPC, you can lose a great deal of money. Everytime someone clicks on your advertisement, you pay Google for that.

When you place your advertisement, you set a daily cap on how much money you are willing to spend each time someone clicks on it. Now, if you set this cap too low, Google will not place your ad in a favorable position and so you lose money all the way around.

The solution to this scenario is to learn how to get SEO top rankings using free methods. The best way to learn this is by signing up with a training program that teaches you free Google advertising strategies that still get you top google placement.

You will see some of the tools that are available and a sneak preview video to watch that shows you how it will help you to do exactly what you are trying to do–Affordably.

Now, it also teaches you the PPC methods of getting your ad seen fast. This is the only program you should trust because there are some real scams out there claiming to do the same thing and they are sadly lacking. I do not wish you to waste your money and I hope I caught you soon enough to help you.

You can get a free bonus that teaches you the basics of google marketing when you sign up with the best program in internet marketing at You can also see a couple of the tools and you also get personal coaching because everyone gets stuck in life and their forum is famous for getting you unstuck.

The first answer is that yes you can pay Google to place an advert, ie. PPC – There is no fixed cost, you pay depending on the keyword you want and the visibility you need.

The second, and whilst it isnt a advertisement, is to optimize and promote the site in the natural result listings of Google and the search engines, although a small fixed cost for an optimization company to undertake there is no PPC costs at all.

Google PPC (pay per click) ranges depending on the demand of the keywords you are using. If you are planning to advertise on google to promote something there are ways to do this without the risk that comes with ppc ads. These are a huge gamble if you dont know what your doing. If you want to advertise on google and have a few buck a month to spend there is a forum where they will teach you how you can either get ranked on google for free or using ppc ads. They will also teach you a ton of other things that can help you with advertising and making money for you online business. They offer website templates, hosting, web site builder, and much more. I have been a member for over three months now and have no plans on leaving anytime soon. Check it out here if your interested.

Hello, It depends on the keywords you want to use, but you set a budget per day so you choose how much it costs, could cost 20p per click or 1 per click (or more) again, depending on your keywords. Best way is to create an adwords account and find out then before you pay. Another options would be search engine optimisation, this way can be free if you can do it yourself, and there are many techniques

Most Google Adwords range from $0.05 to $3.00 per click (PPC = pay per click). You can set a maximum budget as low as $31 per month and still get some good data on what works well. The PPC range is primarily tied to how competitive a keyword phrase is.

Helpful hint: Move from generic to more specific keywords. You get cheaper clicks and more highly targeted keywords (more likely to match your website content).

Take a look at Googles Adwords free keyword tool to get an idea of some of the keyword prices you might face (shows competition bar).

No bars may be $0.05, while full bars might be $3.00 or more.

it depends on how much you are able to pay, according to your business expectations. As my personal statement, by advertising on google you could increase your potential costumers, cause your ad will be more exposed than a lot of companies that offer similar services and do not use this kind of strategies. So, a cheap google advertising campaign would be managed by a company like I Like SEM…here a link with the tools that they use for google advertising though.

depending on how much you wanna spend and how much are the keywords that you wanna buy, but if you running low on budget try here is cheap cost effective and you appear for a whole year on the organic search of Google and yahoo which is basically where every body clicks any ways they also provide you with cool answering service which is hard to find nowadays…

but any ways see it for your self…. have a good one pal.

It depends upon how much you want to spend . That means if you spend more then your website will appear on 1st page of Google in SERP page. And if you are spending less then you will get the rankings as well.

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Yahoo Google Together Again In New Search Deal

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Yahoo Google Together Again In New Search Deal

Three-year deal to put Googles results and ads into some of Yahoos search results needs US Department of Justice approval and still might get vetoed by India or EU action.

Danny Sullivanon October 20, 2015 at 5:55 pm

Reunited, and it feels so good. Well, well see if that line from the classic song plays out for Yahoo, which has revealed it wants to be together with Google again in a deal for search results. The deal excludes Europe, almost certainly to avoid anti-trust issues there. It also will depend on US Department of Justice approval.

As part of todays Yahoo earning news, itrevealeda new search deal with Google:

In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Googles offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoos own search technologies and ad products.

Wondering how Yahoo and Google can be together, when Yahoo is supposed to be with Microsoft? What we mean by Yahoo and Google being together again? And whats in the deal? Come along.

If youre thinking that Yahoo and Microsoft have a search deal, you remember correctly. They do, and theyrenewed thatin April of this year. OurFAQ: The New Yahoo-Microsoft Deal, Explainedstory also had more background on that.

As part of the renewal, Yahoo agreed that Bings ads would appear on 51 percent of the desktop searches that Yahoo delivers. The other 49 percent could be powered by Yahoos own ad system or from any third party that Yahoo wanted to use.

As it turns out, by July, Yahoo wasusing Googles search results and ads. Clearly, Yahoo liked how it went. Now its planning to do more.

Years ago back in 2000 Yahoo was partnered with Google to carry both Googles search results and ads. That partnership lasted for many years, until Yahoo eventually developed its own in-house search technology and ad serving systemsin 2004.

Yahoo gave up its own internal search technology when its search deal with Microsoft wasformally establishedandgot the go-aheadin 2010. But that dealnever performed as expected, and Yahoos been looking over the past two years for ways to generate more revenue from search beyond its deal with Microsoft.

Lets go to the Form 8-Kfilingon the deal and look at the officialese, which Ill break down as best I can into regular-speak:

On October 19, 2015, Yahoo! Inc., a Delaware corporation (Yahoo), and Google Inc., a Delaware corporation (Google), entered into a Google Services Agreement (the Services Agreement). The Services Agreement is effective as of October 1, 2015 and expires on December 31, 2018.

Right off, were talking just over a three-year term. However, the agreement can end early for various reasons, as explained more below.

Pursuant to the Services Agreement, Google will provide Yahoo with search advertisements through Googles AdSense for Search service (AFS), web algorithmic search services through Googles Websearch Service, and image search services. The results provided by Google for these services will be available to Yahoo for display on both desktop and mobile platforms.

Basically, this says that Yahoo can show Googles search results. And by search results, that means both the editorial free listings, as well as the ads. Yahoo needs to serve both, because it has no editorial listings of its own, no crawler that combs the Web for such content. And Yahoo probably cant or cant afford to show Google ads against editorial listings provided by Microsofts Bing search engine.

Yahoo also can use these results for both mobile and desktop. On desktop, its limited to a cap of 49 percent that potentially could come from Google, as Microsoft is guaranteed the other 51 percent.

On mobile, Yahoo has no such limit. There, it could choose to fully serve out Google results even at the expense of its own Gemini ads system.

Yahoo may use Googles services on Yahoos owned and operated properties (Yahoo Properties) and on certain syndication partner properties (Affiliate Sites) in the United States (U.S.), Canada, Hong Kong, Taiwan, Singapore, Thailand, Vietnam, Philippines, Indonesia, Malaysia, India, Middle East, Africa, Mexico, Argentina, Brazil, Colombia, Chile, Venezuela, Peru, Australia and New Zealand.

You can see all of North America is covered. Several Asian countries are included, as are Australia and New Zealand. Parts of South America are also covered. Whats missing? Europe.

Why not Europe?Google already has an anti-trust action happening against it in the European Union. It probably does not want the attention or criticism of doing a deal with Yahoo there, especially with Google already having a 90-percent or more marketshare in many EU countries.

Under the Services Agreement, Yahoo has discretion to select which search queries to send to Google and is not obligated to send any minimum number of search queries. The Services Agreement is non-exclusive and expressly permits Yahoo to use any other search advertising services, including its own service, the services of Microsoft Corporation or other third parties.

Basically, this says that Yahoo doesnt have to guarantee anything to Google. It could decide to send no queries to Google, if it wanted to.

Google will pay Yahoo a percentage of the gross revenues from AFS ads displayed on Yahoo Properties or Affiliate Sites. The percentage will vary depending on whether the ads are displayed on U.S. desktop sites, non-U.S. desktop sites or on the tablet or mobile phone versions of the Yahoo Properties or its Affiliate Sites. Yahoo will pay Google fees for requests for image search results or web algorithmic search results.

This is pretty standard, saying that Yahoo will get a percentage of what Google makes off its ads that are shown on the Yahoo network.

That percentage can and probably will vary depending on whether its from desktop or mobile.

Interestingly, theres no minimum guarantee from Google to be paid to Yahoo. Thats sometimes the case in these deals. It was in the original Yahoo-Microsoft deal.

Finally, Yahoo is obligated to pay Google if it uses its editorial (algorithmic) search results for Web listings or images. This is likely to ensure that Yahoo doesnt take Googles listings but shows Yahoos own ads against them. In such a case, Google would be earning nothing yet providing a service.

Either party may terminate the Services Agreement

(1) upon a material breach subject to certain limitations;

(2) in the event of a change in control (as defined in the Services Agreement);

(3) after first discussing with the other party in good faith its concerns and potential alternatives to termination

(a) in its entirety or in the U.S. only, if it reasonably anticipates litigation or a regulatory proceeding brought by any U.S. federal or state agency to enjoin the parties from consummating, implementing or otherwise performing the Services Agreement,

(b) in part, in a country other than the U.S., if either party reasonably anticipates litigation or a regulatory proceeding or reasonably anticipates that the continued performance under the Services Agreement in such country would have a material adverse impact on any ongoing antitrust proceeding in such country,

Some history here. Back in 2008,Yahoo wanted to do a deal with Google. The US Department of Justicedecidedthat would be bad on competitive grounds, so the companies abandoned that.

The DoJ decision left Yahoo with Microsoft as pretty much the only choice for doing a deal. As a result, the deal that Microsoft eventually offered to Yahoo in 2009 wasmuch less lucrativethan the one it offered in 2008, when it was competing with Google.

In the years since, the deal arguably has helped Yahoo drop from a second-place search engine in the US with its own search technology to a third-place competitor thats dependent on others.

Clearly, theres a fear that the US competition authorities still might not favor a Yahoo-Google tie-up, despite the fact that Yahoo is less dominant than it last was and a potential argument that the previous DoJ objection helped lead to Yahoos current decline.

In fact, at the end of the filing, theres this:

In connection with the Services Agreement, Yahoo and Google have agreed to certain procedures with the Antitrust Division of the United States Department of Justice (the DOJ) to facilitate review of the Services Agreement by the DOJ, including delaying the implementation of the Services Agreement in the U.S. in order to provide the DOJ with a reasonable period of review.

This is all going to the Department of Justice for review. If approved, the companies will move ahead. Unless

Even though the deal isnt involving Europe, the agreement has termination language that involves possible EU objections:

(c) in its entirety if either party reasonably anticipates a filing by the European Commission to enjoin it from performing the Services Agreement or that continued performance of the Services Agreement would have a material adverse impact on any ongoing antitrust proceeding involving either party in Europe or India, or

The deal does involve India, where Google also facesantitrust scrutiny, so the language including India makes more sense.

Google is almost certainly so paranoid that the agreement might impact its ongoing antitrust actions in both the EU and India that if gets the idea either political entity will object, the whole deal could be closed.

There are a few last boilerplate reasons the agreement might be terminated:

(d) in its entirety, on 60 days notice if [sic] the other partys exercise of these termination rights in this clause (3) has collectively and materially diminished the economic value of the Services Agreement.

Each party agrees to defend or settle any lawsuits or similar actions related to the Services Agreement unless doing so is not commercially reasonable (taking all factors into account, including without limitation effects on a partys brand or business outside of the scope of the Services Agreement).

In addition, Google may suspend Yahoos use of services upon certain events and may terminate the Services Agreement if such events are not cured. Yahoo may terminate the Services Agreement if Google breaches certain service level and server latency specified in the Services Agreement.

If I read this correctly, either party could end with 60 days notice for any reason. Just because. Theres also a nebulous certain events that arent itemized, unknown reasons Google could terminate. Yahoo can drop if Google doesnt serve content up quickly enough.

The deal is a big deal, even if Yahoo is no longer the search powerhouse it once was. Well have further coverage of reaction and more details as they emerge, so stay tuned to Search Engine Land.

Postscript Heres some of our follow-up coverage:

FAQ: What We Know About The Yahoo-Google Search Deal So Far

Yahoo Says It Has Its Own Algorithm For Mobile Search Results

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder ofThird Door Media, which publishesMarTech Todayand produces theSMX: Search Marketing ExpoandMarTechevents. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personalsite & blogHe can also be found onFacebookandTwitter.

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Building a website and making money via online advertising is not just for kids anymore. Contextual or content-sensitive online advertising is on the rise. Last year Google says it shelled out $3.1 billion to Adsense publishers, up from $1.2 billion in 2004. Contextual means the ads have a relevance to the content of the website on which it appears, thereby increasing the chance of visitors clicking on those ads. When visitors click, the websites owner gets paid.

There are four steps to get started.

Build a website.If you know how to send emails, navigate AOL or shop on eBay, then youre likely capable of building your own website. Select a topic that youre truly passionate about since youll be living and breathing it.

Google offers two free tools that have their advertising program built in but youre by no means limited to using their tools. Sites such as Yahoo Publisher, m and Apples iWeb all have programs to allow users to build sites. If you already have a website, youre ready to go.

Register for Google ads.The reality is most of us have no interest or expertise in going out and selling ads to appear on our websites. But that doesnt mean you cant snag even a sliver of the online advertising bucks.

Register your site with Googles AdSense program (, which works with hundreds of thousands of websites and hundreds of thousands of online advertisers. Signing up is free, with no cost and no obligation. The system matches the advertisers target audience with the content of the relevant websites.

For example, I might create a website about everything there is to know and love about beagle dogs. When I register for Googles AdSense, the ads appearing on my site will relate to that subject ranging from dog food and breeders to pet accessories, insurance and maybe even dog Halloween costumes. Youre not going to find ads for computers or cars; all of the ads will be relevant to my overall content. And I will receive money from pennies to dollars every time someone clicks on those ads.

To host the ads, Google provides site owners with simple code to embed on various pages of their websites. The location of those ads is determined and controlled by you. Googles system replaces ads daily, thereby maximizing your chances of capturing new clicks often.

Even though Googles network is the largest of its kind, there are also other ad sites you can explore before deciding who to register with. Among them: SiteScout (, and Matomy SEO ( You can find others online.

Add new content regularly.Since you only make money if visitors to your site click on the ads, there are two things you can do to build an audience. One of those tasks is to add fresh unique content often. Depending on your financial goals, you might have to commit to working on your site every day by adding new content. The more pages of content you have, the more ads you can host, and the more potential you have to make money. A site with five pages wont make nearly as much money as a site with 50 or 500 pages of relevant content.

A website about beagle dogs might feature well-researched content on breeding, training, and grooming. It may also include a section about what my puppy is up to, along with tips and tricks Ive used to train him. I might post questions on my site soliciting advice from my readers to help me to get him to stop biting my kids. I might also compile a frequently-updated list of famous people who have owned beagles. The possibilities are endless for refreshing the content.

If youre just looking to make a nominal amount of money, then you can add new content less frequently. Adding more content and not just junk but valuable stuff that someone who cares about your subject matter would enjoy reading, the more people youll ultimately be able to attract. And the more traffic you have, the more likely it is for some of those visitors to click on the ads.

Promote your website often.Its not nearly as simple as build it and they will come. Thats true with any business or resource. To make money, you must have a solid product and you must hustle to let an audience know it exists.

Some companies spend big bucks promoting their websites, but there are many free things anyone can do, especially if youre starting out with no budget.Contact friends and family: Send smart, engaging emails asking them to visit your site and to refer it to their circle of friends. This helps to build a word-of-mouth following.Submit your site to all of the search enginesso your content will be indexed.Focus on reciprocal links: I might ask beagle breeders and dog walkers to link to my website and Ill provide links to their sites.Develop a PR campaign: Pitch yourself as an expert to the local media and be sure your website is included if youre quoted.Give speechesin your community on your topic of expertise and promote your site in the process.

In addition to numerous books and websites devoted to helping you monetize your website, Google has an extensive help center with step by step instructions () as well as the AdSense blog and newsletter that offers lots of tips (). Google also holds regular webinars for its AdSense publishers. Google wont do the work for you but a support team will respond to inquiries within 24 hours.

You must use caution when visiting these sites. Even though they contain a lot of legitimate information, they also lead to links to stuff thats not legit. Be cautious about the sites and the ads you see and NEVER respond to check-cashing, wire transfer or Western Union related offers.


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Cross-platform(web-based application)

Google AdSenseis a program run byGooglethat allows publishers in theGoogle Network of content sitesto serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either aper-clickorper-impressionbasis. Googlebeta-testedcost-per-actionservice, but discontinued it in October 2008 in favor of aDoubleClickoffering (also owned by Google).2In Q1 2014, Google earned US $3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense.3AdSense is a participant in theAdChoicesprogram, so AdSense ads typically include the triangle-shapedAdChoicesicon.45This program also operates onHTTP cookies. Over 14.3 million websites use AdSense.6

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Google uses its technology to serveadvertisementsbased on website content, the users geographical location, and other factors. Those wanting to advertise with Googles targeted advertisement system may enroll through GoogleAdWords. AdSense has become one of the popular programs that specializes in creating and placing banner advertisements on a website or blog, because the advertisements are less intrusive and the content of the advertisements is often relevant to the website. Many websites use AdSense to make revenue from their web content (website, online videos, online audio content, etc.), and it is the most popular advertising network.7AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and salespeople to seek out advertisers. To display contextually relevant advertisements on a website, webmasters place a brief Javascript code on the websites pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. Google has removed the policy of limiting AdSense ads to three ads per page. Now, Adsense publishers can place unlimited amount of AdSense ads on a page.

Some webmasters put significant effort into maximizing their own AdSense income. They do this in three ways:citation needed

They use a wide range oftraffic-generating techniques, including but not limited toonline advertising.

They build content on their websites that attracts those AdSense advertisements that pay out the most when they are clicked.

They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like Click on my AdSense ads to increase click rates. The phrases accepted are Sponsored Links and Advertisements.

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on aVickreysecond price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenue generated by AdSense with content network partners, and 51% of revenue generated by AdSense with AdSense for Search partners.8On June 18, 2015, Google announced rebranding of AdSense with a new logo.9

Google launched its AdSense program, originally named content targeting advertising in March 2003.10The AdSense name was originally used by Applied Semantics, a competitive offering to AdSense. The name was adopted by Google after Google acquired Applied Semantics in April 2003.11Some advertisers complained that AdSense yielded worse results thanAdWords, since it served ads that related contextually to the content on a web page and that content was less likely to be related to a users commercial desires than search results. For example, someone browsing a blog dedicated to flowers was less likely to be interested in ordering flowers than someone searching for terms related to flowers. As a result, in 2004 Google allowed its advertisers to opt out of the AdSense network.12

Paul Buchheit, the founder ofGmail, had the idea to run ads within Googles e-mail service. But he and others say it wasSusan Wojcicki, with the backing ofSergey Brin, who organized the team that adapted that idea into an enormously successful product.13By early 2005 AdSense accounted for an estimated 15 percent of Googles total revenues.12In 2009, Google AdSense announced that it would now be offering new features, including the ability to enable multiple networks to display ads. In February 2010, Google AdSense started using search history in contextual matching to offer more relevant ads.14On January 21, 2014, Google AdSense launched Direct Campaigns, a tool where publishers may directly sell ads. This feature was retired on February 10, 2015.

The content-based advertisements can be targeted for users with certain interest or contexts. The targeting can be CPC (cost per click) orCPM(cost per thousand impressions) based, the only significant difference in CPC and CPM is that with CPC targeting, earnings are based on clicks while CPM earnings recently are actually based not just per views/impression but on a larger scale, per thousand impression, therefore driving it from the market, which makes CPC ads more common.

There are various ad sizes available for content ads. The ads can be simple text, image, animated image,flash video, video, orrich mediaads. At most ad sizes, users can change whether to show both text and multimedia ads or just one of them. As of November2012update, a grey arrow appears beneath AdSense text ads for easier identification. Google made a policy update regarding the number of ads per page, the three ads per page limit has been removed.15

AdSense for search allows publisher to display ads relating to search terms on their site and receive 51% of the revenue generated from those ads.8AdSense custom search ads can be displayed either alongside the results from an AdSense Custom Search Engine or alongside internal search results through the use of Custom Search Ads. Custom Search Ads are only available towhite-listedpublishers. Although the revenue share from AdSense for Search (51%) is lower than from AdSense for Content (68%) higher returns can be achieved due to the potential for higher Click Through Rates.

AdSense for video allows publishers with video content (e.g., video hosting websites) to generate revenue using ad placements from Googles extensiveadvertising network. The publisher is able to decide what type of ads are shown with their video inventory. Formats available include linear video ads (pre-roll or post-roll), overlay ads that display AdSense text and display ads over the video content, and the TrueView format.16Publishers can also display companion ads – display ads that run alongside video content outside the player. AdSense for video is for publishers running video content within a player and not forYouTubepublishers.

Link units are closely targeted to the interests of your users. Because users directly interact with the ad unit, they may be more interested in the ads they eventually see.

AdSense publishers are paid for clicks on the ads that are linked from link unit topics, not for clicks on the initial topics themselves. The ads on the linked page are pay-per-click Google ads similar to those shown in regular AdSense ad units.Link Units

AdSense for mobile content allowed publishers to generate earnings from theirmobile websitesusing targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website in this case, a mobile website. Instead of traditional JavaScript code, technologies such as Java and Objective-C are used. As of February 2012, AdSense for Mobile Content was rolled into the core AdSense for Content offering to better reflect the lessening separation between desktop and mobile content.17

AdSense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize (make money from) domain names that are otherwise dormant or not in use. AdSense for domains is currently being offered to all AdSense publishers, but it wasnt always available to all. On December 12, 2008,TechCrunchreported that AdSense for Domains is available for all US publishers.18On February 22, 2012, Google announced that it was shutting down its Hosted AdSense for Domains program.19

In May 2005, Google announced a limited-participation beta version ofAdSense for Feeds, a version of AdSense that runs onRSSandthat have more than 100 active subscribers. According to the Official Google Blog, advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertisingand in the long run, more quality feeds to choose from.20AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertisers website in the same way as regular AdSense advertisements. AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users. On December 3, 2012, Google discontinued AdSense For Feeds program.21

Thewebmasterwho wishes to participate in AdSense inserts the AdSenseJavaScriptcode into a webpage.

Each time this page is visited by anend user(e.g., a person surfing theInternet), the JavaScript code usesto display content fetched from Googles servers.

Forcontextual advertisements, Googles servers use aweb cacheof the page created by itsto determine a set of high-valuekeywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWordsbiddingsystem. (More details are described in theAdSense patent.)

For website-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based oncost per mille(CPM), or the price advertisers choose to pay for every thousand advertisements displayed.

For referrals, Google adds money to the advertisers account when visitors either download the referred software or subscribe to the referred service.

The referral program was retired in August 2008.

Search advertisementsare added to the list of results after the visitor/user performs a search.

Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type offraud, AdSense publishers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified. (seeClick fraudfor more information).

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Somewebmasterscreate websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. Such websites often contain nothing but a large amount of interconnected, automated content (e.g., a directory with content from theOpen Directory Project, orscraper websitesrelying on RSS feeds for content). Possibly the most popular form of such AdSense farms aresplogsspamblogs), which are poorly written content centered around known high-paying keywords. Many of these websites reuse content from other websites, such asWikipedia, to attract visitors. These and related approaches are considered to besearch engine spamand can be reported to Google.26AMade for AdSense(MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts. There have also been reports ofTrojan horsesengineered to produce counterfeit Google advertisements that are formatted looking like legitimate ones. The Trojan uploads itself onto an unsuspecting users computer through a webpage and then replaces the original advertisements with its own set of malicious advertisements.27

Many website owners complain that their AdSense accounts have been disabled just before they were supposed to receive their first paycheck from Google.28Google claims accounts have been disabled due to click fraud or forbidden content, but have offered no proof of this.citation neededAn automated email is sent to the publishers owner which contains a link to file an appeal.citation neededIn the email, Google states that Because we have a responsibility to protect our AdWords advertisers from inflated costs due to invalid activity, weve found it necessary to disable your AdSense account. Your outstanding balance and Googles share of the revenue will both be fully refunded back to the affected advertisers.citation neededThe revenue generated – whether legitimate or not – is taken, and all complaints are deferred.29not in citation givenIn May 2014, Hagens Berman law firm filed a national class-action lawsuit against Google, claiming the company unlawfully denies payments to thousands of website owners and operators who place ads on their sites sold through Google AdWords.30

There were numerous complaints in online discussion forums about a difference in treatment for publishers from China and India, namely that sites from those locations are required to be active for six months before being eligible for AdSense.313233Due to alleged concerns aboutclick fraud, Google AdSense has been criticized by somesearch engine optimizationfirms as a large source of what Google calls invalid clicks, in which one company clicks on a rivals search engine advertisements to drive up the other companys costs.34The payment terms for webmasters have also been criticized. Google withholds payment until an account reaches US$100,35but many micro content providerscitation neededrequire a long timeyears in some casesto build up this much AdSense revenue. However, Google will pay all earned revenue greater than US$10 when an AdSense account is closed and not disabled. On the other side Google bills its customers (API users for example) monthly, in increments as low as a few cents.citation needed

Google came under fire when the official Google AdSense Blog showcased the French video website . This website violated Googles AdSense Program Policies36by displaying AdSense alongside sexually explicit material.citation neededTypically, websites displaying AdSense have been banned from showing such content.37Using both AdSense and AdWords may cause a website to pay Google a commission when the website advertises itself.38In some cases, AdSense displays inappropriate or offensive ads. For example, in a news story about a terrorist attack inIndia, an advert was generated for a (presumably non-existent) educational qualification in terrorism.39AdSense usestracking cookiesthat are viewed by some users as a threat to privacy.40AdSense terms of service require that sites using AdSense explain the use of these cookies in their privacy policy.41

Google Expands Advertising Monetization Program for Websites, June 18, 2004, Press Release, Google

DoubleClick by Google – Better digital advertising.

Google Announces First Quarter 2014 Results. Google. Retrieved July 9, 2014.

Parker, Pamela (March 22, 2011).Goodbye Ads By Google & Hello AdChoices As Googles Backs Industry Label EffortSearch Engine Land

Usage of advertising networks for websites. W3Techs. 2012-08-25.

Google Form 10-Q, Q2 2010. 2010-07-15.Archivedfrom the original on 30 September 2010

Matt, Cutts.Google Guy. Web Master World. Archived fromthe originalon 2014-03-04.

. New York: Penguin. pp.1512.ISBN978-1-85788-361-9.

Swift, Mike (February 7, 2011).Susan Wojcicki: The most important Googler youve never heard of.

Pepitone, Julianne (2011-02-12).Google expands ad targeting methods.

AdSense for video overview – AdSense Help.

Inside AdSense: Mobile becomes a core component of AdSense.

AdSense For Domains Now Available For All US Publishers, Robin Wauters, Dec 12, 2008, TechCrunch

Google kills hosted Adsense for Domains program, Andrew Allemann, February 22, 2012, Domain Name Wire

Shuman Ghosemajumder(2005-05-17).Official Google Blog: Feed me

Tony John.AdSense For Feeds going away.

Google AdSense Help Center: What are CPM ads?. 2007-12-29.

Google AdWords: All About Site-Targeted Ads. 2007-12-29.

Google AdSense Help Center: What is the referrals feature?. 2007-12-29.

Google yanks AdSense referral program, offers shoddy surrogate.

. 2008-07-01.ISSN1797-1993. Archived fromthe originalon 2011-07-23

If you believe that another site is abusing Googles quality guidelines, please report that site at

Benaifer Jah (2005-12-27).Trojan Horse program that targets Google AdSense ads. TechShout.

TONY CHOU (Mar 23, 2011).Google Adsense Scammed Me And Will Probably Get You Next.

Disabled Account FAQ – AdSense Help. 2010-11-08.

Google Adsense Class Action Lawsuit.

Eligibility to participate in AdSense

Discussion forum example:complaint about treatment India vs. Pakistan, 2009

Mahesh Jawahar (20 February 2012).Google Adsense and its adventure in India: The real story of Google adsense scam in India!!.

(blog blames Indians for their click fraud scams, does not blame Google)

Charles C. Mann(January 2006).How click fraud could swallow the internetWired.

When do I get paid?. Google AdSense Help Center.

11 Google Adsense Program Policy Rules(Every Publisher Must See).

Adult content. Google AdSense Help Center.

BE CAREFUL when using both AdSense + AdWords by Google. 2009-02-19.

Googles Worst Ads Ever (GOOG). 2009-08-20.

Privacy Concerns adsense.

Inside AdSense Googles official weblog on AdSense

Google: Behind the Screen (2006 documentary)

Internet advertising services and affiliate networks

Computer-related introductions in 1998

Tagged pages containing blacklisted links

Wikipedia indefinitely semi-protected pages

Articles lacking reliable references from October 2016

All articles lacking reliable references

Articles with a promotional tone from June 2011

All articles with a promotional tone

Articles needing additional references from September 2010

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Articles containing potentially dated statements from November 2012

All articles containing potentially dated statements

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Articles with failed verification from June 2012

Articles with unsourced statements from July 2008

Articles with unsourced statements from February 2017

This page was last edited on 14 May 2018, at 09:37

Text is available under the; additional terms may apply. By using this site, you agree to theTerms of UseandPrivacy Policy. Wikipedia® is a registered trademark of theWikimedia Foundation, Inc., a non-profit organization.

How to Advertise on Groupon

Groupon loves to delight customers by helping them discover deals on great things to eat, see, do, and buy in their own cities. But just as close to Groupons collective heart is helping merchants connect with new customers. Since we know that running a business keeps you busy enough, we make it easy toadvertise on Groupon. Just follow these five simple steps.

To take the first step to advertise on Groupon, fill out this quickonline form. You may also want to check m/merchantto learn more about our comprehensivesuite of marketing solutions, including:

Local marketing campaigns to reach more customers

BeautyNow to fill appointments for health and beauty businesses

In-store pickup offers to bring customers into retail businesses

Ticket sales for concerts, theater, and events

Customizable local business listings

Powerful merchant tools to manage all of your activity on Groupon

2. Use Groupons self-service Deal Builder or speak with a Groupon specialist to create a campaign that works for your business.

After youprovide your information, you may be able to start creating your own offer right away using the Groupon Deal Builder, depending on your business type. If not, a rep will follow up with you shortly to help you advertise on Groupon. Let us know how many new customers you want to bring in, and well help ensure that your offer meets your businesss needs without exceeding your capacity. Both the Groupon Deal Builder and our account reps can provide helpful guidance based on extensive analysis of past deals, your local market, and other businesses that are similar to yours.

As the launch of your campaign approaches, your rep will provide helpful tips and tools to make sure youre prepared when the first Groupon customer comes through your doors. The days leading up to your feature are also a great time to make sure your staff is up to speed on redemption methods and get the word out in your community. Posting on your social channels and spreading the word to friends, family, and your existing fans can help generate buzz about your deal.

Once your campaign launches in our marketplace, use ouronline toolsand the Groupon Merchant app foriOSandAndroidto help you get the most out of your Groupon campaign. These tools make it easy to redeem Groupons by scanning the vouchers barcode or simply entering the customers name.

In addition to telling our customers all about you, Groupon can also tell you about your customers. To help you track your campaigns success, your online Merchant Center organizes pertinent information such as sales data, redemption stats, and customer feedback all in one place. The Merchant Center also gives you insight into customer demographics such as age, gender, and locationwhich you can use to tailor your non-Groupon marketing effortsas well as how much is spent beyond the value of Groupon vouchers. Plus, youll be able to view, share, and respond to direct feedback from customers so you know what is and isnt working.

Most Groupon merchants get paid in bimonthly installments with a small percentage held back to account for potential refund requests, but payment terms may differ based on the specific marketing solutions you choose. In addition to the revenue youll bring in from your campaign sales, Groupon helps you make money by connecting you with customers who often spend more than the Groupons value and return for repeat visits.

So thats how toadvertise on Grouponin a nutshell. Wed be happy to answer any questions you may have. Simplyprovide your infoand well be in touch!

Grow with Groupon: Groupon Highlights Small Business

Groupon Merchant Case Study: Purple Sprout Cafe Was

The Groupon Refund Policy and Groupon Promise

Groupon Case Study: GoJump Oceanside Skydiving

Straight from Groupon UK: A Super-Healthy Burger Recipe

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Google delay on ads standard for EU privacy law creates compliance mess

SAN FRANCISCO (Reuters) – Googles delayed entry into a consortium of advertising technology companies has spoiled the members push to comply with a new European privacy law, six people involved in the program told Reuters, leaving some firms exposed to fines.

Silhouettes of mobile users are seen next to a screen projection of Google logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration

Most at risk are unwitting owners of ad-funded websites and apps, which Google has said have the responsibility of getting consent to serve targeted ads to European consumers.

The experience shows how Google policy decisions cascade through the $200 billion global online advertising industry, which is dominated in most facets by the Alphabet Inc unit.

Data about a website visitors identity can pass through a dozen ad tech firms before an ad is loaded, and each one must have user consent or another legal basis to access it under Europes General Data Protection Regulation (GDPR).

Hundreds of ad tech firms launched software together a month before GDPR kicked in on May 25 to verify consent before displaying ads. Google announced on May 22 that it would not join the industry program until August.

Google devised a temporary solution that the people said has been imperfect. As a result, some of Googles advertising clients are targeting ads to users who have not given consent to personalized marketing.

Google declined to comment on possible policy violations, instead reiterating that GDPR is a big change for everyone and that it is working with partners on compliance. GDPR fines can reach as high as 4 percent of a firms annual revenue.

Four ad tech executives said they are counting on deference from regulators until Google supports the consortium technology.

Once Google adopts the consent framework, much of the confusion will start to settle down a bit, said Walter Knapp, chief executive of ad software company Sovrn Holdings Inc.

Authorities in France and Germany said they have yet to investigate consent issues related to online ads. Financial and legal analysts said it is a matter of time.

A crucial issue has involved Googles DoubleClick Bid Manager (DBM), which large advertisers use to purchase ad space from ad exchanges.

Many websites now present European visitors with pop-ups asking for consent to send identity data to exchanges and DBM as ad space with user information is far more valuable.

The issue is that DBM cannot yet accept users selections because it does not support the consortium standard.

Big exchanges such as AppNexus Inc and Rubicon Project Inc have worked around by guaranteeing that they will only offer ad space on DBM when users have consented.

AppNexus and Rubicon Project declined to specify how they are ensuring compliance.

They told websites it was up to them to block DBM if they cannot meet the guarantee, according to emailed notices seen by Reuters. It is unclear how many websites have taken the precaution.

The responsibility lies squarely on the publishers, said Erin Yasgar, a team lead at online advertising advisory firm Prohaska Consulting.

DBM data last month showed that AppNexus and Rubicon Project did not offer significantly less ad space on DBM after making the consent-only guarantee, according to two industry executives speaking on the condition of anonymity. Yet, at least 10 percent of European users are not giving consent, the executives said.

Google operates a rival exchange which too has spotty enforcement of publishers, according to a Reuters review last week of several websites that displayed personalized ads before obtaining permission.

Rubicon Project declined to comment, saying only that its policy is to strip identity data when it determines consent is lacking.

AppNexus said it has turned off European traffic from about 100 publishers. AT&T Inc, which last month agreed to acquire AppNexus for a reported $1.6 billion, said they are operating as separate companies pending regulatory approval and declined to comment on specific GDPR issues.

Reporting by Paresh Dave; Additional reporting by Douglas Busvine, Julia Fioretti and Mathieu Rosemain; Editing by Lisa Shumaker

All quotes delayed a minimum of 15 minutes. Seehere for a complete listof exchanges and delays.

Googles bad week YouTube loses millionaadvertising row reachUS

Major brands including Verizon and Walmart pulled their ads after they were found to be appearing next to videos promoting extremist views or hate speech

Sat 25 Mar 201706.00 EDTLast modified on Fri 1 Dec 201722.27 EST

Its been a bad week for Google, with major brands pulling millions of dollars in advertising amid rows over extremist content onYouTube.

In the US, the telecom companiesAT&T and Verizon, as well as the pharmaceutical company GSK, Pepsi, Walmart, Johnson & Johnson and the car rental firm Enterprise, have all pulled advertising from Googles video-sharing platform, a contagion spreading from Europe, where a number of high-profile advertisers pulled out of YouTube following an investigation bythe Times.

Major brands content was found to be appearing next to videos promoting extremist views or hate speech, with a cut of the advertising spend going to the creators.

Verizons ads were featured alongside videos made by Egyptian cleric Wagdi Ghoneim, who was banned from the US over extremism, and the hate preacher Hanif Qureshi, whose preachings were said to haveinspired the murderof a politician in Pakistan.

We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate, an AT&T spokesman said in a statement. UntilGooglecan ensure this wont happen again, we are removing our ads from Googles non-search platforms.

We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate

Following the exodus of some of its high-profile advertisers, Google has publicly apologized and pledged to give brands more control over wheretheir ads appear.

This marks a turning point for YouTube. For the first time, its dealing not only with reputation damage but revenue damage, said Alex Krasodomski-Jones, a researcher at the thinktank Demos.

YouTube might purport to be a video-sharing service, but as with Googles search engine and Facebooks social network, the platform is really about one thing: advertising. So when theres a problem with advertising like this, its a big problem, Krasodomski-Jones said.

The row highlights an uncomfortable fact about advertising in a digital age: most brands dont know exactly where their online advertising is running.Black box machines are now largely responsible for the placement of ads online, using complex trading systems that try to get the right message in front of the right person at the right time for the the cheapest possible price. This process is called programmatic advertising. When an ad appears against a piece of content, its not always clear whether its been shown based on a persons previous browsing behavior, interests, or demographic data or because the brand is affiliated with a particular content creator, such as a YouTube star.

There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right, said Charlie Crowe, chairman of the media and marketing publisher C Squared. The difference in the online world is that its all done by an algorithm. The human element is taken out of the equation, so there are problems.

Programmatic advertising has been largely fraudulent since its inception, and there are many companies in the marketplace including Google to have made vast profits out of the naivety of the advertisers, who havent really known what theyve been buying.

The dispute adds weight to demands for companies such as Google to take more responsibility for what is on their websites, as Facebook wasforced todo in the wake ofthe fake news scandal.

YouTube already provides brand safety controls for advertisers, allowing them to pick what types of videos they are happy to be associated with based on keywords. The platform also advises creators about the types of videos not consideredadvertiser friendly, including content thats sexually suggestive, violent or dealing with a controversial subject matter. However, with 400 hours of video uploaded to the platform each minute, its a challenge to keep unpalatable content completely quarantined from paying customers.

Fifteen minutes of browsing YouTube by the Guardian was enough to find T-Mobile ads on videos about abortion, Minecraft banners on videos about snorting e and pre-roll ads for Novartis heart medication running on clips titled Feminism is cancer.

They need to get better at the management of what is brand-safe and what isnt, said Gabe Winslow, of the digital marketing agency Ansira.

Advertisers and agencies also have a responsibility to audit their campaigns to ensure that their ads appear in the desired location, he said.

This squabble is indicative of growing tensions between the advertising industry and technology companies such as Google and Facebook, which have become indispensable partners and, in some cases, competitors.

Silicon Valley technology companies completely dominate the online advertising market. According to a 2016 study, Facebook and Google accounted for90% of the growth in the online advertising industry. All other online media companies are competing for the scraps.

The more powerful they become at the expense of traditional media companies, the harder it has become for advertisers to negotiate favourable terms. The current YouTube boycott offers someleverage for demanding better, independently verified data and controls.

Theres increasing resentment among agencies and publishers [towards Google] thats difficult to talk about given its sheer power, Crowe said. This issue has given them a sense of schadenfreude.

EU tech czar Margrethe Vestager: Social media could deactivate democracy

Competition regulator eschews a personal Facebook account to give her children free space

EU tech czar Margrethe Vestager: Social media could deactivate democracy

First person convicted under Malaysias fake news law

Danish national wrongly accused police of slow response after Palestinian lecturer was killed

First person convicted under Malaysias fake news law

Tech firms could face new EU regulations over fake news

EU security commissioner says new regulations may have to be brought in if tech firms fail to tackle issues voluntarily

Tech firms could face new EU regulations over fake news

Facebook closed 583m fake accounts in first three months of 2018

Firms first quarterly moderation report shows scale of spam, hate speech and violence

Facebook closed 583m fake accounts in first three months of 2018

Society faces tsunami of harms from lack of online regulation

Society faces tsunami of harms from lack of online regulation

Global crackdown on fake news raises censorship concerns

Global crackdown on fake news raises censorship concerns

Google and Facebook will lose millions in ads over extremism fears

Google and Facebook will lose millions in ads over extremism fears

YouTube: weve found no evidence of Russian interference in Brexit vote

YouTube: weve found no evidence of Russian interference in Brexit vote

© 2018 Guardian News and Media Limited or its affiliated companies. All rights reserved.

HOW TO Land Your Dream Job Using Google AdWords

By now, landing a job via social media is nothing new; weve perused thehow-to guidesand heard dozens ofgreat success stories. There are, however, still plenty of creative opportunities for securing a job with a bit of clever online marketing.

Meet Alec Brownstein, senior copywriter at creative advertising shop Young & Rubicam (Y&R) New York. Last summer, Alec was just another tired, 28-year-old copywriter at a large international ad agency who wanted nothing more than to work at a really creative shop for really creative [creative directors].

While Googling his favorite creative directors last summer, Brownstein noticed that there were no sponsored links attached to their names. Since Brownstein Googles himself embarassingly frequently, he assumed that the creative directors did so as well, and thus he decided to purchase their names on Google AdWords.

Everybody Googles themselves, Brownstein explained. Even if they dont admit it. I wanted to invade that secret, egotistical moment when [the creative directors I admired] were most vulnerable.

Since Brownstein was the only person bidding on the names of the five creative directors he most admired, he was able to get the top search spots for a mere 15 cents per click. Whenever someone ran a search for one of the creative directors names, the following message appeared at the top of the page: Hey, [creative directors name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too with a link to Brownsteins .

Over the next couple of months, Brownstein received calls from all but one of the creative directors whose names he had purchased. And finally, at the end of the year, he received a job offer from two: Scott Virtrone and Ian Reichenthal of Y&R New York.

But the rewards for Brownsteins creativity havent ended there. He has also received awards in the self-promotion category at two major advertising awards shows, The One Show and The Clios.

We asked Brownstein if he has any advice for others trying to land their dream jobs via Internet marketing. Dont be afraid to put yourself out there in an interesting way, he said. The people who you want to work for cant hire you any less than they already are. So shoot for the moon.

We couldnt agree more with his advice. What do you think of Brownsteins story? Have you or anyone you know used online marketing to land yourself a job?

For morebusinesscoverage, follow Mashable Business onTwitteror become a fan onFacebook

Topics:AdwordsBusinessGoogleJobsMarketingnew york

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Should You Advertise with Yelp or Google?

Many prospective clients have asked me which platform they should advertise with, Yelp or Google.

It depends. Between your website and your Yelp profile, which one looks more attractive to your targeted customers?

I have spent my entire career in advertising. I know how it works. However, in order to succeed, you have to have a ready-to-convert landing page, where customers will be impressed by you and ready to make a call on the spot.

Pros: Easy to set up. All you need to do is contact Yelp sales and pay an annual fee. Then you will have a slideshow of your photos, perhaps even a video (created by Yelp), added to your profile page. Your ads will show on top of Yelps search results as well as your competitors Yelp pages.

Cons: The annual fee is not cheap, and cancelling comes with a heavy penalty. Once you sign up you cannot control your monthly or weekly spend.

Give Yelp a try if you have a good number of reviews (say, 10 to start with) and your overall rating is four stars or above.

Pros: Google ads can appear at a higher position than Yelp pages on Google.

Three law firms appear higher than Yelp while searching immigration lawyers San Francisco.

Compared to individuals, corporate users tend to use Google more than Yelp. Furthermore, Google Adwords gives you complete control over who to target, which keywords to buy, the optimal times to show your ads during a day or a week, how much to spend each month and much more. You can turn it on and off any time you want.

Cons: That amount of control can also be overwhelming to manage. If you dont allocate enough time, the Adwords account may not reach its potential, and you may feel it istoo expensive to maintain.

Thats why many law firms will hire Adwords professionals like myself to run the account for them, but of course that comes with an extra expense.

If you have a decent-looking website that includes an easy-to-access phone number or contact form especially if you are not on Yelp or havent built up a good number of five-star reviews there yet. Also, if your clientele is more corporate, then a Google presence is more critical.

Hope these tips are helpful! Id love to hear your feedback.

Email meand let me know what marketing-related questions are on your mind. Ill write about it next!

You must belogged into post a comment.