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While the idea of social media automation may seem difficult, this complete guide on chatbots will save you time and money today.

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How to Use Social Media Marketing Sites to Promote Your Business

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There are a number of ways you can promote your business on the top social media sites, such as Pinterest, Facebook, Twitter, LinkedIn, and Google+:

Although its the new kid on the block when it comes to social media websites, Pinterest is, without a doubt, an extremely popular website. In fact, in December 2011, Pinterest boasted an outstanding membership of 10.4 million members. Furthermore, in the second half of 2011, Pinterest received a whopping 40-fold traffic increase.

Pinterest is a social networking website that permits users to share images by pinning photos or videos topinboards. These pinboards usually have a common theme such as crafts, weddings, or recipes. These pins can also be shared on Facebook and Twitter for additional exposure. That said, as the content is mostly visual in nature, this social media site is more geared toward creative types and visual artists.

When you register, use the same email address that you use for your business Twitter account, as you will be able to share your pins more easily. Of course, if you wish to share your Pinterest posts on your Facebook account, simply login to Facebook via Pinterest.

. Place your business name in the first and last name section on your profile.

. Also, write a short, informative blurb about your company to include with the link. In addition, for each posted pin, again link to your website to encourage traffic to your site.

. Upload photos and ask viewers to comment on them.

. For additional exposure, run contests or offer prizes, such as for the user who re-pins the most of your content.

Upload Images of You and Your Employees

. Add photos of you and other employees activelyengaged in various activities. This shows that real people work for your business.

. One great way to engage users is to re-pin their images.

Interested in using Twitter to promote your small business? This is a great choice. As of early 2012, Twitter has an impressive base of sixto nine million users.

Create an Account With a Relevant Name

. Additionally, include pertinent info about your company in your profile. Ensure that your profile is clutter-free and visually striking.

Follow Other Relevant Businesses, Organizations, and People

. You should follow users with whom you wish to conduct business with in the hopes that they will follow you back.

Engage Other Businesses via Twitter

. You can engage these users by retweeting their posts, answering their questions, and commenting on their tweets or even commenting directly on their blogs.

.To position yourself as an expert in your field, post new tweets on a regular basis. Make certain that the vast majority of your tweets offer helpful resources, links, and general information.

.To get further acquainted with Twitter users, chats are a great idea. If you are not familiar with TweetChats, they essentially function as online conversations that utilize Twitter as a chat room.

. Remember to reply to users who retweet, comment, or send you a direct message.

. Run a contest or provide followers a chance to win a prize by retweeting your posts.

Actively Advertise your Twitter Account

. You can market your Twitter account on your emails, business cards, and other marketing material.

Facebook is a social networking tool to be reckoned with, especially considering that the site attracted 500 million members in just six short years. Consequently,promoting your small business on Facebookmakes excellent business sense, as more people spend time on this social networking site than any other. One of the best ways to promote is by creating a Facebook page.

Keep in mind that many of Twitters marketing strategies also apply to Facebook. And remember: Your objective, at least initially, is to build relationships with potential clients, not to make direct sales.

. In addition, link toother pertinent content.

. In order to interact with users, engage them in conversations.

.To rewardyour Facebook fans, provide special offers on a regular basis.

.Since Facebook Timeline is more visual than previous versions of the Facebook interface, this strategy is an excellent one images can create a great amount of interest and traffic.

. As a general guideline, upload fresh material at least a few times per day.

. In order to keep your audience interested, offer promotions on a weekly basis.

. Remember to includeyour Facebook page web address on your emails, business cards, and other marketing materials.

With approximately 135 million users and growing, LinkedIn is definitely the worlds largest professional social network today. After all, small business professionals and career professionals utilize this site to further their career and business goals. Its no wonder there are so many opportunities to connect with others and grow your small business at the same time.

Thoroughly complete your profile, since LinkedIn research states that you and your business will have a 40% greater chance for connecting with others. After all, your LinkedIn profile is your first line of introduction to people you may do business with in the future.

Upload a Professional Image of Yourself

.Since people prefer to conduct business with people that they know and trust, uploading a personal photo is a must.

Describe Your Small Business Effectively

. Write about your company in a persuasive yet concise manner.

Make Your Profile Visible to Others

. After all, you want other people to find your small business.

.This gives people another way to get in touch with you. Moreover,you can link to more than one Twitter profile.

. As a means to communicate and inform your audience, updateyour status consistently.

. In addition to updating your status, you can communicate with others in certain LinkedIn Groups by posting and answering questions within the group. In this way, you increase your visibility and become recognized as a trusted authority. In turn, people from these groups may approach you to conduct business with them.

. This section is located under the More section on the LinkedIn top toolbar. Browse through these questions, and answer the ones that are related to your professional skill set.

Remember That Recommendations Are Important

. People tend to believe what others say about you more than what you say about yourself. Therefore, if your LinkedIn profile is filled with glowing recommendations, you are well on your way to obtaining new business.

. If you want to be respected as an expert in your field by your peers, consider creating a LinkedIn Group. However, remember that you must take a leadership role and start discussions on relevant topics.

Google+ is essentially a social networking website that resembles Facebook and Twitter. While Google+ is still behind Twitter and Facebook when it comes to number of active users, the website is still important for general marketing and SEO (search engine optimization) purposes.

. Displaying individual images such as charts, slides, and photos helps to generate traffic and starts conversations.

. Ensure that these posts interest and educate your target audience. Moreover, you can also engage with other users by commenting on their posts.

Take Advantage of the Unique Video Chat Feature

.To create additional business leads, add links to your favorite blog posts and other business offers.

. Some great places to promote this link includeon your business website, emails, and other marketing materials.

While there are definitely other means to market your small business, marketing via social media can be a fun way to promote your business in a cost-effective manner. That said, while Facebook, Twitter, and LinkedIn are suitable for many different business types, Pinterest may be more geared towards a more creative business such as a graphic designer or a wedding planner. However, regardless of your business type, by combining multiple forms of social media marketing, you can give your business a major boost.

Which of the social media platforms has brought you the most success?

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36 Free Places to Promote Your WebsitOnline

Launching a website used to be a challenging task. Thanks to Wix, creating a site is now easier than ever. The Wix platform offers the most advanced tools for building DIY websites, including dozens of spectacular website templates and the powerful drag & drop editor. But were not stopping there. If phase one of the process is tocreate a website, we consider it our duty to guide users unto phase two increasing site traffic.

Promoting your website to reach wider audiences is a multi-tiered process. One of the first steps is to find valuable websites and online platforms that allow you to highlight your sites URL in one way or another. To save you the leg work, we compiled a list of 36 great places for promoting online content. These links will help you establish your online presence one by one. Some work with a simple URL submission while others require a more strategic approach, but they all share one thing they are free of charge.

What have you got to lose? Start now!

Ranging from the most high-profile platforms to local directories, these websites cover a range of audiences. The flow is pretty much the same you submit your websites URL, as well as additional information about your business or organization. These sites, in turn, incorporate your info to their data banks, ensuring that your link is there when users are searching your content categories. In addition to direct display of your content, adding your links to these directories improves your sites Search Engine Optimization, gradually improving your websites ranking on search results.

Social media has plenty to offer website owners. Youve all heard of Facebook, of course, but are you using it correctly to promote your site? Have you considered the advantages of Pinterest, for instance? What about user-generated content like guides and tutorials on sites like WikiHow? The links below can all prove extremely useful for promoting your website. All you need to do is explore the ways in which they do.

While these websites also operate on the basis of link-submission, the emphasis here is on content. You could submit a link to the main page as well as to individual pages, products, posts, images etc. These platforms then circulate your content to their audience base and drive traffic into your site, while also helping to boost your SEO by connecting your links to textual descriptive content.

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Do you have a list of these for UK websites as most of these seem to be designed for US websites?

Hey Rubi, this list of free sites are available for all users from all countries!

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Usually, I never comment on blogs but your article is so convincing that I never stop myself to say something about it. Youre doing a great job Man, Keep it up.

Thanks so much for your kind words. It means the world to us 🙂

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How to Promote Your Consulting Business

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How to Promote Your Consulting Business

There has been a notable increase in professional consultants. Not surprisingly, consultants that spend no money on marketing and advertising tend to do better than those who do. Heres why.

Lou Dubois is a Philadelphia-based Social Media Editor for NBC Universals local news affiliate (WCAU-TV). He is an experienced writer, editor and marketer who has worked with and written about Fortune 500 companies and small businesses, focusing on social media, emerging technologies, small business success, entrepreneurship, sports business and corporate policy.  Previously he worked for Social Media Today, Sports Illustrated, the Associated Press and SOBeFit Magazine, along with various newspapers.

Joe Favorito, also known as Joe Fav, is somewhat legendary in the world of sports publicity.

Joe Favorito, also known as Joe Fav, is somewhat legendary in the world of sports publicity.

For many consultants,while they may not view themselves as such, they in effect are entrepreneurs. If they have multiple ongoing contracts, they are a consultant and not a contractor. And making that distinction can be an important one to make.

According to David Siteman Garland, the author ofSmarter. Faster. Cheaper.and the host of the popular web seriesThe Rise to the Top, the increase of consultants is rather easy to decipher and much easier to succeed at thanks to the Internet: If the car dealer down the road advertised, then you felt you needed to advertise or be left behind. But now, the barriers to successful marketing have crumbled and the Internet has evolved to be one of the greatest places where you can DIYDS (Do It Your Damn Self). You dont need to be a tech genius or have an advertising degree to hop on the opportunity.

But how do you stand out from the other thousands of consultants out there? Its all about relationships, networking and word-of mouth. In this guide, well explore how best to capitalize on those existing traits, why advertising may harm more than help your consulting business, and how the best consultants promote themselves.

How to Promote Your Consulting Business: A Success Story

Joe Favoritois somewhat legendary in the world of sports publicity. Talk to many in the industry, and hes known simply as Joe Fav and described as one of the most intelligent, nicest guys youll ever meet. In his lengthy and impressive career, Favorito has worked for the Philadelphia 76ers, New York Knicks, United States Tennis Association and the now defunct International Fight League, all on a full-time basis. But when IFL went out of business three years ago, Joe threw himself into the vast world of full-time consultants, and business has been great ever since.

In those three years, Joe has never sought out a client or business, or spent a dime on marketing or advertising. And his current roles read like a Chinese food menu: sports marketing and publicity blogger, Huffington Post contributor, producer of a sports marketing newsletter with over 20,000 subscribers, instructor at Columbia University, associate producer of the Broadway showLombardi, author ofSports Publicityand more. Thats on top of his consulting business, where he works with big-name clients from Bloomberg LLC, Sports Illustrated, Comic-con, Fantasy Sports Ventures, and on and on and on.

I dont really like to sleep much anyway, Favorito says. My entire career, Ive always been a connector, bringing people together from different departments within the organization for a bigger goal. The difference now is that Im using my experience and relationships that Ive developed and bringing everyone that I know together for projects that I really believe in. So other than maybe getting 27 different 1099 forms in 2009, its not really too different for me. I guess the only difference is that when companies hire me, theyre getting Joe and not some big company name.

Why has Joe been so successful? Its because people know who he is, they like him, and most importantly, they like his work.

Dig Deeper: More Success Stories of Entrepreneurs

How to Promote Your Consulting Business: Why Networking And Relationships Really Matter as a Consultant

If you ask ten different people to define networking, youll get ten different answers. But according to The Oxford Dictionary, a network is a group of people who exchange information, contacts, and experience for professional or social purposes.

The real definition of networking to me is building relationships before you need them, says Diane Darling, an expert on the topic and the founder and CEO of Effective Networking, Inc. based in Boston. Its difficult because we tend to only do things in life when we need to. But if youre running a marathon, you dont wait until the morning of the race and then just go out to run. On that day of the race, you remember all of the time and hard work you put in ahead of time while training to get to that point. With networking, when you really need a job or new clients, empowering your existing contacts is the key to getting you there.

The key to networking successfully is focusing on quality instead of quantity. Think of it in terms of Twitter followers: its better to have 200 great people that you follow instead of 1,000 that are average. Technology in 2011 almost all seems to revolve around networking and relationships. By tapping into your existing relationships and networks, youre able to keep tabs not only on what everyone is doing professionally and personally but also to see what opportunities might be out there where your background and skills could fit.

The rise of social networking platforms has made networking and relationship management considerably easier, but at the same time, has negatively impacted the importance of face-to-face interaction, Favorito says. In the course of a day, Im able to see what everyone in my network is doing whenever I want. But to me, the key is really all about time management and not hiding behind email and these networks. That little bit of extra effort and time can make a world of difference.

Favorito maintains a blog, a newsletter, a Twitter, Facebook and LinkedIn profile and more. He says that spreading yourself across those networks may seem like a burden at first. But in many ways, its a simplified (and free) form of advertising. By telling others in your network what you are working on, and in turn commenting and seeing what they are working on, its much easier to keep track of potential business opportunities.

The beauty of many online social networking sites is their group features. On LinkedIn for example, if you type consultants in for a Groups search, youll see 1,879 different groups you can join to meet other consultants, find out about upcoming events in your area and more.

Beyond social networking, its vital for full-time consultants to spend quality face-to-face time with both current and potential clients. Whether at a conference, cocktail hour, Tweetup, or Linkedin group networking session, you should be prepared to talk about not only what you are working on but what youd like to do. For example, if you are in the technology industry in New York City, youd want to attend theNY Tech Meetup, held the first Tuesday of each month. There are events like this all around the country that already exist or that you can organize yourself. To see a full listing, visit

Dig Deeper: How to Network Effectively

How to Promote Your Consulting Business: Why Paying to Advertise & Market Your Consulting Business is Wrong

Like anything, there needs to be competition to drive success. As a consultant, if youre just starting out you may feel the need to advertise your business in newspapers, online or throughGoogle AdWords. But be wary of this approach because some will view this as a cheapening of your brand. And when youre a consultant, youre selling your name and your skills. If you have to spend money to do that, are you really as good as you say you are?

The easiest way to promote yourself is to do your job really well with the clients that you already have, says Lorin Beller Blake, an entrepreneur, consultant and owner ofBig Fish Nation, a San Diego-based development firm designed for female business owners. We might throw dollars out thinking its going to be a shortcut. But what we really need is that due diligence, every day repetitiveness and social networking, talking to people on the phone and stuff like that. It almost never has anything to do with investing money in something.

Regardless the type of consulting work you are doing, you are in the customer service business. Its imperative to consider this relatively minor point, but consider the people you work with customers and not clients. A client implies that the consultant is superior, as opposed to the term customer, which suggests that you are beholden. Customer service and relationship management is perhaps the most important aspect of your job as a consultant.

Other than doing your job well, perhaps the best way to advertise your services is to publish original, technical content that can easily be found by others (whether on a blog, website or in a magazine). Much like Favorito writes his blog posts and various articles, keeping your name out there in the public eye across various outlets is only going to add to your experience and allure for potential clients. When prospective customers are investigating a potential consultant, a quick Google search that shows articles and your website lets the customer find out for him or herself that youre qualified rather than relying on you to simply claim that you are. Communicating your message well is a skill you should constantly be improving.

Dig Deeper: How to Deliver Great Customer Service

How to Promote Your Consulting Business: Proven Methods

A lot of consultants put all of their time and energy into becoming an expert in their field. They undergo training and practice, but they dont invest time or energy into learning how to get clients and grow their consulting businesses. Instead of wasting that time, money and effort on advertising, here are a few tips and tricks (by no means comprehensive) for successful promotions that will result in an increase in business and revenue, which is what really matters at the end of the day for all consultants:

Facebook page:in addition to your personal page, start a business page for your consulting practice (free and easy) and use it to promote what you are working on but also to share information.

Twitter:create an account and share your own thoughts but also share relevant stories in the field you are calling yourself an expert in.

Blog:There are a variety of sites you can set up a blog at, but the big five areWordPressPosterousBloggerTumblrandSquareSpace. The ability to customize the layout and sharing features makes it considerably easier to cross-publish this content.

LinkedIn:Obviously you should have a profile, but join relevant groups or start a group of your own and organize questions, topics and event in-person meetings.

Website:Its pretty hard to sell your business in 2011 without a well-designed, working website. Luckily, domain names are cheap on sites like and you can use a variety of free web design services to make it look like you really know what youre doing, even if you know little to nothing about HTML.

Consulting Associations:Depending on the field you are in, you may need a certification to promote yourself as legitimate. Check out theInstitute of Management Consultants USAto see what might be required in your field.

Speak at Events:There is no better way to promote yourself than to get in front of a room full of people (both existing and potential clients) and speak on a topic you are an expert in. Youll add serious credibility and get great audio/video clips that you can post to your website.

These are just some simple tips. Being a successful consultant takes hard work, commitment and in the early days a lack of sleep. But if you do it the right way, you can gain business without ever spending a dime.

Dig Deeper: The New Rules of Branding Your Business Online

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Beginners Guide How to Advertise Your Business on Facebook

Ready to start advertising your business on Facebook, but not sure where to begin?

Facebook advertisingoffers some of the most robust options when it comes to advertising options & specific audience targeting.

You can use ads to do a variety of things, from grow your Facebook audience to promote your apps on mobile.

In this guide, were going to look at the current Facebook advertising options available & how to use them.

First, lets look at the various types of ads Facebook offers.

Clicks to Website ads allow you to link to specific pages on your website in the news feed for both desktop & mobile users as well as the right sidebar.

Website Conversions ads allow you to direct visitors to specific pages with the goal of turning those visitors into sales, leads, or subscribers.

Before you create your ad, youll want to add a conversion-tracking pixel to your website.

You can create conversion-tracking pixels in yourFacebook Ads Manager. Youll create a pixel to be added to each page on your website that signifies the completion of a specific goal, such as the order confirmation page when people make a purchase or the thank you page when people send in a lead form.

Once you set up your conversion tracking pixel, you can create Website Conversion ads. Website Conversion ads can be placed in the news feed for both desktop & mobile users as well as the right sidebar.

Page Post Engagement ads allow you to increase the number of Likes, shares, and comments on your Facebook page posts.

Youll be able to use video, photo, or text ads in the news feed for both desktop & mobile users as well as the right sidebar.

Page Likes ads allow you to target the audiences thatll be most likely to convert into business & encourage them to become fans of your page.

As you grow your fan base, youll be able to target ads & organic posts at potential customers toget more Likes on Facebook. You can place Page Likes ads in the news feed for both desktop & mobile users as well as the right sidebar.

App Installs ads allow you to increase the number of people using your mobile app with ad placement in the news feed of mobile users.

App Engagement ads allow you to encourage people to use your app more often with ad placement in the news feed of mobile users.

Event Responses ads allow you to get more exposure for your upcoming event along with responses from the people youve invited. You can place Event Responses ads in the right sidebar for desktop users.

Video Views ads allow you to drive just that – views to your videos. These ads are optimized by Facebook to be shown to people most likely to view videos on Facebook across devices.

Offer Claims ads allow you to drive people to your store using a special offer. You can place Offer Claims ads in the news feed for both desktop & mobile users as well as the right sidebar.

Facebook also offers premium ad placement for those that want to guarantee their ad shows up at the top of the news feed or right sidebar for targeted users, or those that want to get placement of a large ad on the logout page.

Premium ads generally need to be purchased as CPM via an IO (insertion order), but some can be created in the Facebook Power Editor. These ads are for larger advertisers with higher ad budgets than theaverage small to medium sized business ownerwould have to work with, so for this article, we will only be focusing on the previously-mentioned standard ad types.

Facebook lets you place most ads in the news feed of desktop users & mobile users — or in the right sidebar.

Depending on the ad type & placement, the specs for maximum amount of text, image aspect ratio, image size, and video aspect ratio vary.

For optimum display & effect, be sure to review the ad specs for the ad type you are creating, along with specific placement options. You can find full details aboutad specs, along with examples of each, in theFacebook Ads Product Guide Overviewin Facebooks help center.

Note that there are two ways to create some types of advertisements — by linking them to a Facebook page you own, or not linking them to a Facebook page. Advertisements not linked to a Facebook page will only be placed in the right sidebar for desktop users.

Now, lets jump into where you can create ads. First, well look at the ads you can create as an admin from your Facebook page itself.

When you go to your Facebook page, the first ad opportunity youll see is toPromote Your Pagein the left sidebar where you see the number of Likes your page has.

When you click on this option, youll get to preview how your ad will look inthe news feedfor desktop users & mobile users — as well as the right sidebar column.

The ad will use your Facebook pages name, short description, andcover photo for the creative. Youd need to change these prior to advertising if you didnt like how they display as an ad.

Alternatively, you can click on the settings wheel icon beneath the preview & select Advanced Options to configure your ad with customized text & an image in the Facebook Ads Manager.

To the right of your ad preview, youll see your targeting options. Theyre simple & include location, interests, age, and gender. Beneath these, youll be able to set your budget & schedule the duration of your ads run time.

Once youve configured these options, you can click Promote Page to submit your ad to Facebook for review.

Alternatively, if youd prefer to use more advanced targeting options, you can click on the settings wheel icon beneath the preview & select Advanced Options to configure your ad with a more targeted audience in the Facebook Ads Manager.

Whenever you create a new post for your Facebook page, either directly on the page itself or usingtools like Post Planner, youll have the option to boost your post to a larger audience using the Boost Post button at the bottom right of each post.

When you click this option, youll get to preview how yourboosted postwill look in the news feed.

The ad will use the exact text & image you used when you posted it to your page.

To the right, youll be able to target your ad by location, interests, age, and gender. Beneath these, youll be able to set your budget & schedule the duration of your ads run time.

Once youve configured these options, you can click Boost to submit your ad to Facebook for review.

Alternatively, if youd prefer to use more advanced targeting options or change your ad creative, you can click on the settings wheel icon beneath the preview & select Advanced Options to configure your ad in the Facebook Ads Manager.

If you have included a website link in your Facebook pages About box, youll have the option to promote your website link using a Facebook ad.

When you click this option, youll get to customize your ad text & image, then preview how your ad will look in the news feed.

To the right, youll be able to target your ad by location, interests, age, and gender. Beneath these options, youll be able to set your budget & schedule the duration of your ads run time.

Once youve configured these options, you can click Promote Website to submit your ad to Facebook for review.

Alternatively, if youd prefer to use more advanced targeting options, you can click on the settings wheel icon beneath the preview & select Advanced Options to configure your ad in the Facebook Ads Manager.

While the above ads are easy to create directly from your page, the Facebook Ads Manager allows you to access more advertising options, create fully customized ad creatives, and target your ads to highly specific audiences.

To get started, youll click the greenCreate Adbutton in your Facebook Ads Manager. Youll then be presented the following ad options to choose from based on your goal.

Depending on the ad type you choose, youll get various options when it comes to customizing the ad creative.

For example, if you choose Clicks to Website or Website Conversions, youll get to add images, connect to your Facebook page (required if you want to have the option to display your ad in the news feed), customize the headline & text, add acall-to-action button, and link your ad to a specific conversion pixel for conversion tracking.

The real magic in using the Facebook Ads Manager happens where you define your ad audience.

When you create an ad from your Facebook page, for example, you can only target by interests, location, age, and gender. In the Facebook Ads Manager, you get several more options.

The first option is to target to a custom audience. This can be yourmailing list subscribers, current client list, prospective client list, mobile app users, website visitors, or any other group of people whose email addresses you have.

Website visitors are tracked by a remarking pixel that you have to add to your websites code. This pixel can be customized to track any visitor to your website, or visitors who visit a specific page.

The latter can be helpful if you want to create ads for a specific product or service, and thus only want to target people who visit pages for those products & services.

This is one of the more powerful types of targeting options as you can remind people who may already be interested in your business about your products & services, thus leading to a potentially higher conversion rate for your ads.

You can create custom audiences while creating your ads or using theAudiencesoption.

You may want to do the latter before youre ready to launch your ad as it can take Facebook a while to analyze large lists.

Beyond location, age, and gender, the Facebook Ads manager lets you reach audiences based on several additional demographics.

These demographics drill down to a users relationship status, education level, fields of study, job titles, industry, net worth, home ownership, ethnicity, parental status, political views, and latest life events.

These can be powerful filters for both B2B & B2Cbusinesses on Facebookwhen targeting ad audiences.

Behavior targeting is based on purchase behavior or intents, device usage, and other factors.

These include whether someone has or is ready to buy a new or used vehicle, what charities someone donates to, how someone likes to spend, where someone likes to shop, and whether someone likes to travel for business or pleasure.

Last, but not least, you can target your ads to audiences connected to your page, app, or events or those not connected to any of those.

You can also target to friends of people connected to your page, app, or events.

If youre not sure which targeting options to choose or who to target, theAudience Insightsin your Facebook Ads Manager can help.

When you visit this section, youll get to analyze people connected to your page as well as custom audiences youve created.

Analyzing the custom audience is particularly useful if you want to target people like your current clients or business leads.

Depending on the size of yourFacebook pageaudience or custom audience, you should be able to get insights into their demographics, devices used, household information, spending habits, purchase behaviors, job titles, and much more.

In addition to setting your ads budget & schedule, you can set your bidding & pricing preferences, depending on the ad type youve chosen.

For website promotion, you can choose to optimize for website conversions, clicks, or impressions. For page post promotions, you can choose to optimize for increased engagement. For page Likes, you can choose to optimize for increased Likes.

Essentially, Facebook will use your choice to determine which audiences are more likely to accomplish your goal & show your ad to those audiences.

You can learn more about ad bidding & budget optimization in FacebooksBest Practices guide.

No matter where you create your ad, youll be able to review the results of it in your Facebook Ads Manager.

In the Ads Manager, youll see several key pieces of data including the ads current status, results based on your ad objective, cost per engagement, reach, and total spent.

If you click on any of your campaigns, you can see additional details about each ad in the set including clicks & click-through rate.

Be sure to review your analytics each time you place an ad to ensure that you know which ads are successful.

This will help you refine ads going forward so you spend less & get more results.

If you want even more control over your Facebook ads, you may want to use thePower Editor. It allows you several more options when it comes to Facebook ads, including the following:

Create a post to promote using the Page Post Promotion ad option that doesnt show on your page, but only to those you target for your ad. This lets you create several posts customized to different audiences without having to publicly post about the same thing multiple times.

Have more than one conversion tracking goal for Website Conversion ads.

Target by partner categories with insight from third-party apps connected to Facebook.

The Power Editor is definitely for advanced Facebook ads users. If you dont need any of the above options, then your best bet is to use the Facebook Ads Manager.

If you do want to look into the benefits of the Power Editor, its best to start with FacebooksGetting Started with Power Editor.

Facebook has acollection of advertising optionsthat would suit any business, plus an in-depth way to target the audiences you want to reach.

If you want to reach more people, be sure to experiment with different ad options to see what gets your business the most results!

19 Facebook Hacks to Instantly Improve Small Business Reach

8 Tips to Build a Passionate Social Media Community

10 Things You Need to Know Before Going Live on Facebook

5 of the Most Useful Ways to Work With Social Media Influencers

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How to Advertise an Apartment for Rent

If you have an apartment to rent, you likely do not want it sit vacant for longer than necessary. If a tenant is moving out of the unit, you want to transition a new occupant in as fast as reasonably possible. In either case, employ a multifaceted approach to advertising your apartment. Be sure, however, to follow all local, state and federal ordinances when advertising and, ultimately, showing and renting your unit.

Tell your current tenants, assuming your building has multiple units, about the vacancy. As with job openings, word-of-mouth referrals often provide the best and easiest results.

Put a For Rent sign in front of the building where the open apartment exists. Make sure it is visible to passersby traveling on foot as well as by bike, motor vehicle and other types of transportation. Use multiple signs if necessary.

Include key information on your sign to minimize the time you spend fielding phone calls. For instance, list the amount of the rent, size of the unit, number of bedrooms and baths, whether or not you allow pets and your (or your apartment managers) phone number. As a courtesy to your buildings current residents, consider including a Do Not Disturb Occupants disclaimer on the sign.

Create an advertisement for the unit that expands on the information you include on the For Rent sign. Here you can get creative and entice people to inquire about the property. You can also get specific about what people need, such as credit requirements, to qualify for your rental. Be honest about the details. The last thing you want are disappointed prospects leaving fruitless apartment showings.

Dont discriminate. Specific laws vary from place to place, but most states laws are similar to Californias. According to the California Department of Consumer Affairs (DCA), you cannot discriminate against potential renters on the basis of their race, religion, color, sex, sexual orientation, marital status, national origin, family status, ancestry, income status, physical or mental disability, physical appearance or your perception of any of these characteristics. You also cannot exclude children under 18 from housing unless you are renting units designated for senior citizens. Watch the language you use in your ad to make sure it shows compliance with discrimination laws.

Follow all other local regulations in the text of your ad. For example, do not list a higher security deposit amount than you are allowed to collect. In California, for instance, the DCA notes that you can charge two times the monthly rent for unfurnished units and three times the monthly rent for furnished units.

List your completed ad. You have a world of options. Craiglist is a free and popular place for landlords to list rentals. Other sites, including , provide similar services. You can also use the online and offline versions of your local newspaper, such as the Chronicles rental listings.

Consider hiring a service. Some companies will implement all or part of the apartment advertising and subsequent renting process for you. Some firms will simply list the unit and set appointments for you, while others will actually show the unit, prepare the lease and provide ongoing management of the arrangement. The costs and extent of these services vary considerably by company and location.

As a writer since 2002, Rocco Pendola has published numerous academic and popular articles in addition to working as a freelance grant writer and researcher. His work has appeared on SFGate and Planetizen and in the journals Environment & Behavior and Health and Place. Pendola has a Bachelor of Arts in urban studies from San Francisco State University.

Pendola, Rocco. How to Advertise an Apartment for Rent.

Pendola, Rocco. (n.d.). How to Advertise an Apartment for Rent.

Pendola, Rocco. How to Advertise an Apartment for Rent accessed July 08, 2018.

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The Secrets to Effective Newspaper Advertising

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The Secrets to Effective Newspaper Advertising

From choosing your target newspaper to designing your perfect ad copy, learn how you can make the most of newspaper advertising.

From choosing your target newspaper to designing your perfect ad copy, learn how you can make the most of newspaper advertising.

From choosing your target newspaper to designing your perfect ad copy, learn how you can make the most of newspaper advertising.

From choosing your target newspaper to designing your perfect ad copy, learn how you can make the most of newspaper advertising.

From choosing your target newspaper to designing your perfect ad copy, learn how you can make the most of newspaper advertising.

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Project a Big Image for Your Small Business

Newspaper advertisingisoften a double-edged sword. It can provide you with exposure and leads, but your response rate will probably be less than overwhelming in comparison to other advertising mediums, such a Internet or broadcast advertising.

Advertising in regional and national newspapers can be expensive. Advertising in local or community newspapers is less so and may provide a more focused advertising approach. If your business trade is localized, it certainly makes more sense to focus on the community or local papers that your customers are more likely to read.

Regional or national newspaper? Choose carefully based on your product.

Running ads in major metropolitan newspapers can be effective if your product or service offering is strong enough or unique enough to pull in customers from throughout the readership or circulation area.

Related:How to Choose the Right Advertising Media

Chances are that your competitors will be spending money on newspaper advertising, too. Remember that this will reduce the effectiveness of your newspaper advertising campaign, because you will be competing for your customers attention and mind share.

Newspaper advertising is sold by the column inch. Different advertising classifications may have different rates. For instance, a service directory advertisement may be less expensive per column inch than a small ad placed on a regular editorial page. Virtually all newspapers offer discounts for contract advertisers, depending upon the volume of space they commit to over the course of a contract year.

Related:The Secrets to Effective Radio Advertising

Newspaper Ads are usually sold by the column inch. The rates can vary and offering discounts is common.

Get readers attention with a headline or an eye-catching phrase. Keep it short and simple, and avoid the use of controversial phrases or slang.

Use a copy length that supports your message. Long copy looks informative and is good for technical or business products. Short copy leaves room for graphics. This combination is appropriate for an image ad selling fashion, home decor, and other lifestyle products.

Use comparative advertising phrases such as Youve tried the others. Now try us! only if your product or service has an obvious advantage over the offerings of your competitors.

The body of the ad should list benefits or reasons why the customers should buy your product or service now. Emphasize the customer by using the word you instead of the word we. Use bulleted text to highlight key points.

The closing copy should make the sale possible by including any contact, telephone, website, address, or other ordering information necessary for the consumer to act on his or her purchasing decision.

Q:Should I take the newspaper up on its offer to design an ad for me for free?

A: Never! While the newspapers ad rep may tell you that its art department can produce a great ad for free, dont believe it! The ads that staff newspaper production departments produce are typically terrible. You would be better off hiring a freelancer, even a graphic arts student, and working closely with that person to put together an ad you are really pleased with.

Dont let the newspaper design your ad. Instead, be closely involved in its creation.

Related:Should I Create My Own Advertising?

Q:Should I run the same ad repeatedly?

A: Yes, you should run the same basic ad design or format repeatedly. This will build a company identity for you and create awareness among consumers. It is also easier to come up with one terrific design concept and modify it periodically to meet the requirements of a new product offering or a special salesay, a new headline, a different copy slant, or a different photothan to continually reinvent the ad.

Q: Do I need a photograph or artwork to attract attention?

A:
Many newspaper ads work well without photographs or artwork. This is especially true in the case of service ads. But whether you are running straight copy or an elaborate multi-photo advertisement, your ad must look professional.

Q: What is the best day to run my ad?

A: This depends on the product or service category you fall into. For example, Wednesday is food day in most newspapers. If you are offering a food product or service, Wednesday would provide you with the optimum opportunity for reaching your target audiencepeople interested in food-related purchases. For more general products or services, one day of the week is as good as the next.

Q: How important is position within the newspaper?

A: People look for ads for certain types of products or services in certain sections of the newspaper, such as auto products in the auto section. If you are offering a category product or service, be sure to run your ad in the appropriate section. If your ad does not fall into a natural category, then positioning wont make much of a difference.

Q: Should I run an ad in my local town newspaper or the metropolitan city newspaper?

A: You want to target your prospective market as directly as possible. If, for example, you are unlikely to lure customers out of the city to your small town for auto repairs, dont advertise in the metropolitan newspaper.

Q: What about advertisers or free newspapers?

A: Advertisers and free newspapers are garnering a larger share of total ad expenditures. They do work and are less expensive per thousand readers than are paid publications. Also, the percentage of households purchasing a newspaper has been in a steady decline. Free papers provide full saturation penetration because they are sent directly to the consumers home without request or purchase. This is an attractive proposition for advertisersso much so, in fact, that many traditional papers have created their own free circulation publications!

If you offer downscale products or low-cost services, consider giving a free newspaper your first advertising shot. If you offer more upscale offerings, stick with the paid publications.

Start out modestly with any advertising campaign, and test your results. This will provide you with a reasonable scale of effectiveness before you commit a lot of ad dollars recklessly.

A huge percentage of newspaper advertising is a complete waste of money. Newspaper advertising can be profitable, but all too often, it isnt. This is especially true for small businesses.

Many small businesses feel they have to advertise, and without much thought or research, toss ads into the local paper. Typically, the only reason they have chosen newspaper advertising as their communication vehicle is because the newspaper ad salesperson was the first person to call on them!

To run a successful newspaper ad campaign, you need to run a great looking ad and measure the results.

Why dont newspaper ads always work for small businesses? The most common reason is that they get lost in the paper. Small businesses tend to run small ads with mediocre copy and no illustrative materials, such as photographs or art. And small businesspeople often dont take the time to measure ad results. Without measuring results, they have no sound basis for improving their creativity, their copy, their offers, or even their choice of media.

Related:How Pay-Per-Click Ads Work for You

It is extremely hard to make product ads work. For instance, in my former book publishing business, we placed eighth- to quarter-page ads for different books that we published in the national edition of theNew York Timesand regional editions of theWall Street Journalin cooperation with various bookstore chains. These chains stock our books in hundreds of their stores, and we are able to track sales through their computer inventory systems and determine whether or not advertising can be linked to a sales increase on any given book. We found that an ad costing in the $2,000 to $10,000 range, not including production costs, typically generates fewer than 10 additional book sales.

These product ads, in effect, caused a 95 to 99 percent net loss in profitability.

The only winning ad that we placed for one of our books ran under an extremely clever headline and offered a terrific discount. Still, it covered costs but did not net a profit.

Concentrate your product ad dollars on large ads rather than on frequent ones. Develop a punchy headline and include snappy illustrations or photos. Include sell copy for the serious potential buyer. And dont forget to tell prospects where they can purchase your product.

Run service ads where prospective customers will typically see them. The service directory of the local newspaper is usually an appropriate spot. Service ads need to clearly state the nature of the service offered. A great headline isnt necessary because the prospect is generally already interested in obtaining the type of service you are offering. But you do need to convey a powerful competitive message through your ad. This advantage can take the form of a free trial, new customer offer, special bonus, or free estimate. If your competitors advertise on any particularly strong points that have great consumer appeal, match those points. And highlight a unique reason for clients to call on you first. Some service seekers call every service provider for quotes, some call two or three, and some call one. Make sure yours is the first call made.

And also remember, despite what an advertising salesperson may tell you, the most compelling, not necessarily the largest, ads tend to generate the most first calls.

People expect to see sale and specials advertised in newspapers. Whether you are advertising products or services, try to offer a special price or bonus to your customers. Make the offer generous. Ten percent off the regular price, especially in this age of national discount retailers and competitive pricing, just wont cut it.

It costs a lot of money to run ads, and response is often iffy, so offer deep discounts on a limited range of products or services. This is a tactic that lures the customers in and, ideally, while they are browsing, they will purchase other nondiscounted items that have a higher margin. In a best-case scenario, they will become regular customers.

Large metropolitan newspapers and many small local or regional newspapers offer a lower ad rate called the local or retail rate to local or retail businesses. If you are selling a product through local retailers, you will save money if you get the retailer to place the ad, even if you reimburse the retailer for all costs involved. In some industries, however, the retailer typically shares some portion of the ad space with the manufacturer or supplier.

Newspapers also offer volume discounts if you guarantee to place a certain number of ads over the course of a year. Read the fine print regarding penalties for nonfulfillment on any contract you sign that involves a frequency rate. Generally, however, the penalty for failing to meet your placement obligations is payment of the nonfrequency rate for the ads you did place. Still, it can be painful to reimburse the publication for the higher ad rate.

Generally, you can negotiate rates off the rate card with smaller papers or papers that dont have the readership edge in their marketplace. And if your ads are particularly clever, you can sometimes negotiate a better rate deal with a larger newspaper.

Some years ago I wanted to run several full-page ads in a newspaper owned by a large U.S. media company. This company was notorious for adhering to their rate card. But I was determined to negotiate a discount. I called my advertising representatives boss and politely explained to her that I needed to negotiate a lower rate or I wasnt going to place an ad at all. This creative individual, wanting to keep my business but unable to go against a strict company policy on rates, established a new rate category just for me! I ran my ads for 30 percent less than any other advertiser in the publication!