Our last blog post abouthow Amazons algorithm ranks productswas a huge hit, but everybody kept asking us one question
Are there anytricks to selling on Amazonyou can use to rank anew productFAST?
And Im happy to report that YES there are several Amazon tricks 🙂
(Note: If you want ALL the strategies/techniquesDownload Our Complete PDF Guide How To Rank Your Products On Amazon The Ultimate Guide)
Heres the most effective Amazon search tips, hacks, and schemes you can use to increase your Amazon seller ranking for new products quickly
Truthfully, the biggesttip for selling on Amazonthat you need to know is how to win the Buy Box. so this is a crucial part of successfully selling on Amazon, especially if youre notcreating and manufacturing your own products.
Look, of the 20 sellers for this product, only 4 of them are shown on the product page. You can bet that these four sellers are getting most of the sales for this listing
If youre one of the 16 losers for this product, what could you do to win the Buy Box?
First, lets take some time to review known Buy Box metrics. They can basically be grouped into three categories. For reference, you can see the first page of sellers for the kettlebell listing above, shown to your right.
Understand, this is without a doubt the most important Buy Box metric.
So even though the image of the product listing above says that there are other offers from $15.65, closer inspection of the listings reveals that those cheaper options are actually more expensive once you take shipping into account.
By default, Amazon lists products on this page in order of Price + Shipping, and that carries into the Buy Box unless one of the other metrics are way out of whack.
Normally, Amazon puts an enormous priority on fast, hassle-free shipping for their customers. Thats why they encourage sellers to use their Fulfilled by Amazon program.
And, shipping performance includes a number of individual metrics, including Order Defect Rate (ODR) and Perfect Order Percentage (POP), both of which we talked about in ourlast post on Amazon ranking factors.
(Order Defect Rate) is how many orders are cancelled, returned, shipped improperly or get negative feedback for any reason.
(Perfect Order Percentage) is how many orders go perfectly smoothly without any customer intervention.
Therefore, Amazon keeps track ofhow often you run out of stock, so try to maintain a 100% in-stock rate.
It seems to me that the magic number for seller rating is 90%.
Now the listings shown to your right are a great example. Every seller on the first page has a 90% rating or above. However, you can see that a seller with a 90% rating has a higher Amazon seller ranking than a 100% rating. It seems that as long as you hit 90% positive feedback, anything extra wont have a huge impact on the Buy Box.
Conversely, its uncommon for a seller with a 90% rating to have the Buy Box.
What are the specific steps? Turns out, there are only three:
Your product must have the same ASIN as the listing you want to be featured on (more on this below). You also must meet all the criteria listed above.
If youre eligible, pricing is pretty much the sole determining factor. All you have to do is find out what your competitors are selling your product for, and offer to sell and ship it for one cent less. Voila, you rank higher in the Buy Box.
Youll get a special orange Fulfillment By Amazon icon (see above) on your seller listing when you use FBA. Youll also be able to compete on Amazon Prime listings, which is reason enough to join by itself. Plus, Amazon is constantly trying to push sellers onto FBA, so the sooner you hop on the bandwagon, the more rewards youll reap.
(NOTE While lowering the price is certainly a good strategy to rank higher, it is not always a good long-term business strategy. You do NOT want to compete on price alone, as this will only start a price war/race to the bottom)
One of the top sellers you see in the list above isWayFair. As I was poking around Amazon, I noticed them showing up a ton in our searches. They have over 200,000 reviews and this seller clearly knows what theyre doing Just about every item in their shop is winning its Buy Box. GettingAmazon reviewshas to become systematic to generate sales.
You can see another of their Buy Box-winning products below, shown here from inside their Seller profile shop:
If you know the Buy Box hack, your earning potential on Amazon instantly skyrockets. One of the most powerful Amazon tricks you can use is Amazon ASIN piggybacking.
There are 3 different methods to find your Amazon ASIN number: web address, listing details, or you can use a software tool for ASIN lookups.
We think the fastest way to find the Amazon ASIN is to use your browsers address bar when you find the product youre looking to sell.
TheAmazon ASINwill be after the dp/.
The next place to find the Amazon ASIN is in the details section of any product listing, near the bottom of the Amazon listing.
Identify a successful non-unique product and find its ASIN. The Amazon
ASIN is listed in the Product Details section
of the product listing. (shown below)
Research the manufacturer to figure out how you can start reselling the product for yourself. Find out how much it will cost wholesale, and calculate what it will cost you to ship.
Is there room between that number and $0.01 less than the current Buy Box-winning price for you to make a profit?
contact the manufacturer and start selling. Youve just found a gold nugget!
you may still be able to work out a special deal with the manufacturer if you ask for it. However, if you dont think its worth it, look around for other products in the same niche Chances are, theres money to be made on a slightly lower ranked product.
As you can probably guess, some sellers have developed a blackhat form of ASIN piggybacking. Basically, it involves finding knockoffs of popular products and listing them with the same ASIN as their non-knockoff counterparts.
This works because the process Amazon uses to identify and suspend misleading sellers is extremely cumbersome. The seller whose listing is being illegitimately piggybacked has to order one of the suspected counterfeit sellers products to prove that it is indeed a different product.
It should be noted here thatAmazon doesnt have anything against selling cheap knockoffs.They just dont like it when you lie about what it really is or who really made it. So, Im not telling you this method because I condone it, but merely to keep you informed doesnt Amazon seller. Someday it could happen to you! Know how to protect yourself from having yourproduct listing hijacked.
In order to keep your Amazon ASIN piggybacking above the table, make sure that youre shipping the exact same product with the same brand, SKU and manufacturing code as the listing youre trying to piggyback.
The other really common tips for selling on Amazon that we had after our last post was for more information on how Amazon uses URL queries for search results and what you can do to take advantage of that.
So to show you whats going on behind the scenes when you use Amazon, lets start by looking at the URL for a search term you might want toincrease your amazon seller rankingfor. Therefore, when I search for stove top espresso makers from Amazons home page, heres the URL that we get, shown in the image below:
In case you cant see, this is the URL:
If we dissect this URL, its easy to see that the&field-keywords=string is what Amazon uses to ID which search results to show. The/s/?url=search-aliasis how Amazon tells itself to query a search results page, automatically sorted by best-sellers.
So, if were building links or promoting this page, we could strip the URL down to this:
Quick Note:For some reason, removing the ?url=search-alias returns a different set of search results Not sure why, but either way make sure you keep that in if you want to make it look like someone searched for that keyword from Amazon.
Now, lets see what happens when we click on a product from the search page:
The part of the URL thats bold is all that you need to bring up this product page in your browser. Everything else is there to tell Amazon how the viewer arrived at the listing.
You can see the&keywords=stove+top+espresso+makertells Amazon that I arrived at the listing by searching for stove top espresso maker.
There are a couple other keyword strings to be aware of. You may have to do some experimenting one your own to figure out specific URL string combinations that delivers the page you want to see, but knowing these queries will give you a great starting point:
&node=is what Amazon uses for categories. If you click on All Departments and enter the Kitchen & Dining category, youll get this URL:
Just like with the&field-keywords=string, the only part of the URL necessary to tell Amazon to bring us to the Kitchen & Dining category is the&node=query, in this case&node=284507. So, if we wanted to link to this page, you could strip down the URL to this:
&field-brandtextbin=is another URL string youll want to be familiar with. Its what tells Amazon to filter your search by a brand name. Since many customers already know what brand they want, you may be able to use this query for tracking and SEO purposes.
To bring everything weve learned about custom URL queries together, lets say we wanted to bring up the search results page for the termespresso makerin theKitchen & Dining category, filtered by theBreville brand. Heres what the URL would look like:
One important thing to note here the use of the&20character instead of the+character in the URL. This tells Amazon to separate your keywords with spaces instead of actual plus signs.
Accountant Loses Her Job and Goes from $0 to $1 Million per Year on Amazon
You may remember that Amazon keeps track of which products people end up buying after searching for a given keyword. They then use that data to help them decide which products are most relevant to the original search term.
This means that you can drive traffic to a product page using a custom URL and make Amazon think all those people came from a search result for your target keyword or brand. That way, every sale you make from that link counts toward that specific search terms relevancy!
Make sense? No? Dont worry, heres a real-life example:
Lets say you want to make this product rank higher for the best espresso maker keyword in the Breville brand:
You could theoretically make Amazon think that every visitor to this page came from the search page for best espresso maker, filtered to the Breville brand, by directing traffic to this URL:
Now, every purchase a visitor makes through that link would count as coming from our target search term, best espresso maker.
Keep in mind, this isnt 100% proven to work, but everything we know about Amazons ranking algorithm tells us it should. Plus, the absolute worst-case scenario is that youre driving extra sales to one of your products Amazon isnt like Google where theyll punish you for trying to optimize for their search engine.
By the way, if youve got lots of capital, you can fast-track this process yourself:
Of course, if you had that much capital it may be better to spend them on Amazon Product Ads 🙂
If youre an Individual Seller with a Pro Merchant account, a Professional Seller or a Vendor, then you can use Amazons built-in promotion tools. The savviest of shoppers always make use of Amazons daily deals.
You can access these deals for yourself by clicking on the todays deals link in the top-most navigation menu next to the Amazon logo (underlined in green below). That link will take you to a page like this:
As you can see, this section of Amazons website is almost a department unto itself. Promotions are given their own unique links and listing pages. The part Id like to draw your attention to is the Coupons link, highlighted in the blue box above. This page takes you to a list of Amazons most popular Vendor Powered Coupons (VPC) in a variety of categories. See the page for yourself below:
Scrolling down the page, we see coupons for Outdoor Gear & Clothing, Grocery & Gourmet, Baby, Household Supplies, Electronics, Personal Care Appliances, Kitchen, Industrial & Scientific, and Other Coupons. There are coupons categories for just abouteverythingexcept for digital content!
Heres what a coupon page looks like:
(Note: you wont see this page if youre signed into Amazon; instead the coupon will automatically be added to your cart)
And depending on your seller status, you can create your own VPCs for any products you sell.
Here are four straightforward ways to make the most of your VPC promotions:
Promote VPCs just like youd promote any other Amazon product listing.
Coupon pages have their own independent sales rank. So, if youre a new seller or trying to compete in a tough niche, you may be able to get more eyes on your product by promoting a coupon for it instead of the listing itself.
Create a bigger discount or coupon than your competition.
Since Amazon tries to give customers the best possible deal, you only need to offer a
better of a coupon than your competition to maximize your chances of getting showcased on the Coupons page.
Promote your VPCs on third-party deals sites.
that can get you decent levels of traffic with very little effort. Simplysearch Google for submit a dealand youll get a list of 500,000+ websites that all want to showcase your deals. Submit your coupons to 10 of these sites per day because not all of them will take online coupons. And
if your deal is eye-catching enough,
you should start seeing some steady traffic flowing in.
Give your VPCs out to friends and family in exchange for reviews/sales metrics.
This is also an awesome hack, which most of our clients use with great success. You can set up a VPC and discount your product down to your total costs (so youre not taking a loss on each sale, but breaking even). Then give this VPC out to friends and family, and have them buy it through Amazon on their own. Most people will be ecstatic to receive such a deeply discounted product, and youll get a Verified Purchase review as well as a boost in your initial sales data!
Important For 3 to work you really need to offer a standout deal. The penny-pinching you can get away with on Amazon probably wont be enough to get you featured on the most popular Daily Deals sites.
Again, not everybody can make use of these coupons or Amazons other built-in promotion tools. However, if you have the right type of account, be sure to check them out!
Finally, no discussion of Amazon Traffic hacks would be complete without talking about the most important part of scalinganye-Commerce business
As you continue reading, were quickly going to look at three of the most powerful ways you can automate selling on Amazon.
Please note!This isnotone of those posts where were secretly trying to get you to buy a bunch of stuff. Weve found free alternatives where possible, and there areno affiliate linksanywhere in this guide.
One of the most common questions we hear from entrepreneurs transitioning from SEO for Google to selling on Amazon is,How do I find good keywords?
Well, the short answer is that there is no built-in keyword tool for Amazon.
However, you can manually perform keyword research for Amazon.
You can see this process in action below:
It wont take long for you to realize that manually finding and recording the Search Suggestions for even one root keyword would quickly turn into a huge task.
What if you had a tool that automated this whole process for you?
Recommended Amazon Keyword Search Tools
100% free tool that does exactly that its theKTD Amazon Keyword Tool. When you enter a keyword, it automatically queries Amazons search box for all the long-tail Search Suggestions for your keyword + each letter of the alphabet.
A premium alternative, weve heard good things aboutMerchantWords(not an affiliate link). They typically use a system that pulls data from major search engines, identifies matching queries in Amazon, and then use an algorithm to combine that data and give you estimated traffic numbers. Still may be worth checking out for some.
Using the Buy Box Hack a few times, youll start running into a problem Your competitors are using the exact same tactics on you that youre using on them. Theyll undercut you by a small amount to get placed above you in the Buy Box for your products.
Easy invest in a tool that automatically reprices your products so that you always stay on top of the Buy Box. This is almost a requirement when you have lots of products for sale; theres just no way to stay on top of pricing forallof them.
Tool 1:The best one weve found isSellerybecause its a straightforward application that gives you control over when and by how much you reprice your products. Heres a screenshot of the interface:
Tool 2:An alternative to Sellery isRepricerExpress. It does pretty much everything Sellery does with a similarly easy-to-use interface. The perks are that its a flat monthly rate instead of commission-based, and it claims to be one of the fastest large-volume repricers on the market.
(NOTE Be careful when using Repricing Tools, and be sure to keep a close eye on all your product prices. Repricing errors are not unheard of, and they can be devastating.)
Finally, large volume sellers and vendors, especially those who sell their inventory across multiple platforms, will inevitably need a tool to manage inventory and shipping.
Recommended Amazon Inventory Management Tools
If youre an Amazon-only seller, the best tool we can recommend isInventoryLabbecause its an all-in-one inventory management system. You can create product listings, keep track of shipments and inventory, manage income and expenses, and analyze your businesss growth and performance over time.
an eBay (or a NewEgg seller, or one of the other six supported platforms), we recommendSellBrite. It sacrifices the accounting, financial and analytics tools of InventoryLab in favor of multi-channel inventory and listing management tools.
For example, SellBrite automatically keeps inventory for your Amazon store, eBay store and Etsy store all synced up so that youre never showing duplicate products. You can also manage multiple stores on the same channel (if you have two Amazon accounts, for example). You can learn more about specific features on their website.
So, selling on Amazon doesnt have to be intimidating, even if youre a new seller. Its the largest e-Commerce platform in the world, and now you have all the tools you need to make the most of it. But in the end, nothing beats getting your hands dirty and actually putting these Amazon ranking hacks to work!
So what are you waiting for? Get out there and make some money!Start with Retail Arbitrageif youre looking for a smaller investment. But take action anyway!
Use the Buy Box Hack by making sure your offer is eligible, accurate, and priced a penny lower than the competition.
Get easy sales by piggybacking on the Amazon ASINs of successful products.
Drive traffic to your product pages using custom URL queries to trick Amazon into ranking your products for high-volume search terms.
Create Vendor Powered Coupons if youre competing in a tough niche because theyll have their own independent Sales Rank.
Automation is the ultimate secret to seller growth identify which tools will help you make the most sales.
Therefore if you have any other Amazon tricks, search tips, or seller ranking hacks, Id love to hear about them in the comments below! See you there 🙂
Will Mitchell is a serial entrepreneur and Founder of StartupBros. You can learn more about him at theStartupBros About Page. If you have any questions or comments for him, just send an email orleave a comment!
Surely if you want to purchase your own product then you would need a separate Amazon account with a separate credit card each time otherwise Amazon would just know its you buying your own products?
I enjoyed reading the amazon hacks. I leave comments rarely, but
you definitely up deserve a thumbs up!
Hello, after reading this awesome post I want to share it with friends.
2 of my listings (in small category) were hi-jacked by an experienced seller (who has over 10,000 sellers feedback) last week.
1. Hi-jackers products have different UPC no.
2. Hi-jackers products have different brand name.
I only put my brand logo sticker onto product packaging.
My brand (trade mark) is still pending status.
I tried to match the price, hi-jacker still won the buy box, even though I am FBA while hi-jacker is FBM.
Now, the price is so low that I even cannot pay for FBA fee.
All my inventory in FBA is stud. I lost all the buy box once they hi-jacked.
I removed all photos, description, search term etc. with success.
But now, I lost the control of my listing. Whatever I did, there is no impact on the listing.
I sent out the message to hi-jacker, no response. Sent the complaint report listing abuse, violation, no response from Amazon.
I asked friend to help buying from hi-jacker.
Looks like I am totally stud. Amazon seller support suggests me to remove all FBA inventory to protect interest. I was told even I tried to set up Amazon giveaway, it will all goes to Hi-jacker. But I thought FBM cannot do giveaway.
Im just commenting to let you know of the nice discovery my friends girl
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what its like to possess an ideal coaching style to let the mediocre ones with no trouble learn chosen grueling
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I read about URL query to drive sales. When I determine the url code to use, do I put it in the Amazon url box and click on the Buy Now Button over and over to drive the traffic to my product.
Hi will as you promise but i didnt receive my down load i do not know why ,please let know. thanks
By the way, if youve got lots of capital, you can fast-track this process yourself:
1. Search for a term you want to rank a product for
4. Change your IP (make sure to clear your cache) or get on a different computer.
In testing fba and other aspects of ordering and delivering my listings, I occasionally purchase my own products. Among other things, it allows me to review all of the screens buyers would see through the check out process.
To conserve capital, I created a promotion of 95% discount. I am the only one who knows and can use the code. I end up receiving my items back at the cost of delivery plus a much reduced Amazon fee.
Lots of uses for creating sales by buying your own product back if mindful of ip address and delivery address.
What shipping address you would use then? wouldnt the credit card be the same?
But does that mean you have to keep creating new amazon accounts and using different credit cards from different addresses?
so youre saying that we get our initial investment back ($10), plus make $7.13 in profit. Meaning our cost to get the item to market to be sold is around $8.99. is that correct?
Thanks for the post. Good stuff I have been rereading this post every once in awhile to refresh myself of what needs to be done 🙂
Bookmark worthy post! Thanks again for info
Yes, I do bookmark all posts because every post is soo on point and helpful. Probably the best site if you wanna know things related to business.
Really appreciate their work, very helpful.
I was wondering if you ever considered changing the structure of your website?
Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better.
Youve got an awful lot of text for only having one or two pictures.
Maybe you could space it out better?
Howdy! I could have sworn Ive visited this site becore but after going through
some of the posts I realized its new to me. Anyhow, Im definitely pleased I stumbled upon it and Ill
be bookmarkig it and checking back frequently!
Save my name, email, and website in this browser for the next time I comment.
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