; What Does It Have To Do With My Privacy? [MakeUseOf Explains

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Whats A Cookie What Does It Have To Do With My Privacy? [MakeUseOf Explains]

Whats A Cookie What Does It Have To Do With My Privacy? [MakeUseOf Explains]

Whats A Cookie What Does It Have To Do With My Privacy? [MakeUseOf Explains]

Most people know that there are cookies scattered all over the Internet, ready and willing to be eaten up by whoever can find them first. Wait, what? That cant be right. Yes, there are cookies on the Internet (technically, the World Wide Web), and yes, they really are called cookies. But they arent delicious and they can affect your privacy, so you should know what they do.

Whether youre browsing Google search results, logging into Facebook, or just innocently chatting away on an online forum, youve encountered cookies. They arent inherently harmful but, just like passwords or email addresses, they can be exploited when placed in the wrong hands. Keep reading to learn how you can protect yourself.

In simple terms, cookies are just files that reside on your computer. Cookies are created when you visit a website. They are used to store bits of information about your interactions with the website, which the web server can use later when processing your sessions. The cookie is specific to you and it can be read by the web server (when interacting with it) or by programs on your computer.

To be technical, your browser is the program that mediates cookie control between your computer and the website. These cookies used by a website to present different types of content depending on who you are in relation to that website. Cookies can expire after a given time period (usually determined by the website issuing the cookie), but if necessary, they can be manually deleted.

Why are cookies used? Because theyre convenient and efficient. If a website wants to service thousands of users without cookies, it would have to store all of that interaction data in its own storage and it would have to be processed on its own. By offloading that work to the user, it becomes a faster and less strenuous procedure.

What are cookies used for? One reason for a cookie is to identify you. If you log in to a website and close your browser, then open it back up, the website knows its you because that cookie exists (it was created when you logged in). Cookies can store all sorts of information, like your preferences, your browser type, your location, etc. and this information can be used to better your experience.

For the most part, cookies are NOT harmful. Theyre just another protocol used on the Internet to facilitate communication between users and servers. Worried about viruses and malware? You can relax. Cookies cannot carry viruses or malware, nor can they transfer such things to other users.

Cookies are a necessary part of the Internet experience and they shouldnt be feared. For example, deleting your cookies will log you out of sites like MakeUseOf and Facebook. If you like convenience and personalization, then you should learn to embrace cookies.

The worst possible scenario would be the interception or forgery of one of your cookies, which would allow another user to impersonate you on some website. This could result in them eavesdropping on your user data OR hijacking your account credentials. However, dont be too alarmed. Cookie security mostly depends on the website and your browser; a cookie encryption feature, for example, can help protect you from hackers.

A more prevalent issue is a specific type of cookie called the tracking cookie. These cookies arent used to better your experience. Instead, they keep track of all of your actions on certain websites. These can be used to build browsing history profiles, which can be used to target specific ads to you. This is where invasion of privacy comes in.

Heres what you need to know about cookie privacy: they cannot know any information that you dont personally provide. In other words, just because a website has a cookie on you doesnt mean that they know everyone in your family and which schools youve attendedunless you entered that information to the website.

The biggest problem with tracking cookies is that an advertising agency can view your browsing history (since thats what they use to target ads relevant to your interests). You can prevent them from doing this, of course, by playing with your browser settings and disabling cookies.

If you dont want to disable ALL cookies (which would keep you from enjoying the legitimate features on legitimate websites), certain browsers let you disable specific cookies from certain domains. Some more advanced browsers let you synchronize with black lists; these are maintained by people or communities to keep out domains with shady cookie practices.

Ultimately, when it comes to cookie privacy, its all about trust. Do you trust that website to log every interaction? Read their privacy policy and terms of usetheyre usually linked on the website near the header or footer. If you dont trust them, you can always wipe your cookies later.

Want to test a websites cookie integrity? TryCookie Checker. Want to see what sort of cookies are on your computer and what websites are tracking with those cookies? TryCookie Spy.

Image Credit:Laptop Cookies Via ShutterstockLogin Window Via ShutterstockCookie Comic Via

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Nice article but i think miss to mention Flash cookies.

I like to use the Private Browsing feature that most browsers offer when I dont want cookies.

Private Browsing (Incognito in Chrome) is actually very useful for this. Whenever I log onto Facebook or Gmail on a friends computer, I always enter Private mode so no cookies are ever saved. Im sure it has many more applications than that!

Thanks for simplifying this subject.

I only like to visit good quality sites.I remove cookies as they might give troubles in page loading and performance of a browser can get a hit after ending a session.

If i am not deleting the cookie so could hack my account from other PC or laptop ?

If I understand your question properly then no you cannot get hacked from cookies.

I would suggest you read Joels article again so that you can understand what they are.

Can sites read/access cookies other than their own?

Google Chromes delete cookies wont delete flash cookies. Neither will CCleaner.

Can someone do a write up on Flash Cookies — why are they different — and why they can only be manually deleted, one by one?

If you use Firefox you can install an addon called BetterPrivacy which deletes Flash cookies everytime you close your browser.

Here you go, a bit on Flash Cookies (taken from the BetterPrivacy write up).

Some Flash-cookie (LSO) properties in short…

– they are never expiring – staying on your computer for an unlimited time.

– by default they offer a storage of 100 KB (compare: Usual cookies 4 KB).

– browsers are not fully aware of LSOs, They often cannot be displayed or managed by browsers.

– via Flash they can access and store highly specific personal and technical information (system, user name, files,…).

– ability to send the stored information to the appropriate server, without users permission.

– Flash applications do not need to be visible

– there is no easy way to tell which Flash-cookie sites are tracking you.

– shared folders allow cross-browser tracking, LSOs work in every flash-enabled application

– the Flash company doesnt provide a user-friendly way to manage LSOs, In fact its incredible cumbersome.

– many domains and tracking companies make extensive use of Flash-cookies.

This kind of cookies is not harmless.

Thanks Alan. This addon was one of the reason why I still use FF even if Chrome is on top of my list!

can cookies slowdown our system? Do all cookies self delete after a prescribed time?

Not really. Definitely not anything noticeable.

Each cookie is only a few kilobytes in size, so it would take about 2560 cookies to fill up 10mb of drive space.

The only way this would cause any slowdowns is if your drive was very fragmented, and even then you would need much more than 10mb worth of cookies to cause a lot of fragmentation.

Nice article.The cookie is really interesting issue !

Joel Lee has a BSc in Computer Science and over five years of professional writing experience. He is the Editor in Chief for MakeUseOf.

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How Google and Facebook Have Taken Over thDigital Ad Industry

How Google and Facebook Have Taken Over the Digital Ad Industry

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How Google and Facebook Have Taken Over the Digital Ad Industry

Photograph by Chris JacksonGetty Images

The good news is that the digital-advertising industry is growing strongly, with revenues up sharply in 2016. The bad news? Virtually all of that growth is going to exactly two companies:Googleand Facebook.

The latest figures from the Interactive Advertising Bureaushow that the third quarterlast year was the biggest ever, with a total of $17.6 billion spent on digital ads. Thats a 20% increase from the same period a year earlier, thanks to growth in mobile and video. This growth reflects marketers trust in the internets power to connect with todays audiences, the IAB said.

If you look beneath the surface, however, it also reflects the fact that a majority of those audiences are controlled by Googleand Facebookand if anything, their control is accelerating.

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Last year, Pivotal Research analyst Brian Wieserestimated thatdigital advertising revenue in 2015 also soared by 20% from the previous year to a record of $60 billion. Close to 65% of that went to Google and Facebook, he said, with the search giant taking $30 billion and Facebook taking $8 billion.

Smaller companies will continue to operate in the shadows of the industrys two dominant players, Wieser told investors in a research note at the time.

Halfway through last year, Jason Kint of the advertising trade group Digital Content Next looked at the total ad revenue booked by those two companies as a proportion of the overall industry, andfound that they accountedfor about 90% of all the growth in the business.

Last week, Kint updated those figures, and the picture they paint has become even more bleak. Based on the IABs numbers and public financial numbers from Google and Facebook, the two digital giants accounted for about 99% of the $2.9 billion in advertising growth in the third quarterwith Google making up about 54% of the total and Facebook about 45%, leaving just 1% for everyone else.

updated duopolys. new IAB data came out yesterday. easy to run vs earnings for goog and fb, its evident everyone else is zero sum /wolgdpfcxp

Jason Kint (@jason_kint)December 30, 2016

This duopoly control has had an increasing impact on the advertising-tech market as well, something that used to be a growth area both for publishers and for ad networks. According to a recent analysis by theFinancial Times, both the number of financing deals and the amount raised by ad-tech companieshas declined sharplyin the past year.

The number of ad-tech companies raising money dropped 17% last year compared with the year earlier, data from CBInsights shows, and the total volume of funding fell 33% to $2.2 billion from $3.2 billion, putting it back where it was in 2013.

Ad techs struggle as a sector is absolutely to do with the dominance of Facebook and Google, Balderton Capital venture partner Suranga Chandratillaketold the FT. Ultimately advertising is about selling attention, and if most of that attention is focused on Google and Facebook, then naturally they can monetize it. He added:

Even if you manage to build a sustainable advantage for a few years, how do you scale to compete with Google or Facebook? Thats why traditional adtech does feel dead from a venture perspective.

In a recent interview with ad industry veteran Jay Sears, Pivotals Wieser said the digital-media industryhas effectively becomea giant duopoly in which Google and Facebook win almost everything, advertisers have to play by their rules, and other media companies fight for the scraps.

New York-based venture investor Fred Wilson, meanwhile, predictedin a forecast for 2017that the ad:tech market will go the way of search, social, and mobile as investors and entrepreneurs concede that Google and Facebook have won and everyone else has lost. It will be nearly impossible to raise money for an online advertising business in 2017.

This is how modern political advertising works:

In the past, digital advertising may have been seen as an add-on or supplement to traditional advertising markets, but that is no longer the case. According to estimates from eMarketer, spending on digital ads in the U.S. will likely grow this year to the point where it islarger than the amount spenton television, the former Goliath of the industry.

Data on users and their preferences and behavior is the Holy Grail for most advertisers, and the reality is that Google and Facebook have orders of magnitude more data than their nearest competitors, and more ways to slice and dice it.

In the case of Facebook, the company has more than 1.5 billion usersfar more than any other single media business commandsand it tracks what they see and click on in ways that most media companies can only dream of. And that means advertisers will continue to work with them even when they admit that their data was wrong,as Facebook has several times.

Twitter and Snapchat are trying to compete on the same playing field as Google and Facebook, but both remain bit players so far. So is the future for media companies simply one of deciding which of two giant walled gardens they wish to build a majority of their business on, or pay rent to? For the moment, at least, that appears to be the case.

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