State Farm insurance became the second company on Thursday to drop its sponsorship of comedian Samantha Bees TBS show Full Frontal following her vulgar slur directed at first daughter
We have asked TBS to suspend our advertising in the program and are reviewing any future placements. We constantly review programs to ensure alignment to our programming guidelines and brand values, State Farm said in a statementreported by The Wrap.
The companys decision comes just hours after the online car shopping site Autotraderannounced it had cut tieswith the show after Bee called Trump a feckless c—.
Bee apologized for the remark from the opening monologue of her show Wednesday, saying it was inappropriate and inexcusable. But the comedian had continued to facebacklash onlinefrom prominent media figures.
Other companies such as Discover credit cards held their sponsorship despite criticism from customers, noting on Twitter that editorial discretion and content are created by the individual program among its ad platforms.
Thank you for reaching out! As a national brand, our ads run on national broadcast, cable, digital, social, outdoor media, and just about everywhere in-between. Our media buys consistently change and reflect the diverse content and audiences we serve. Editorial direction… 1/2
…and content are created by the individual program. *Malina 2/2
The White Houseblasted Beeon Thursday following her insult directed at the presidents eldest daughter, saying Full Frontal is not fit for broadcast after the derogatory remark.
TBS indicated Thursday thatit would not punish Beeover the crude comment, saying Bee has taken the right action in apologizing for the vile and appropriate language she used.
Those words should not have been aired. It was our mistake too, and we regret it, TBS said.
The backlash came just days afterABC canceled its hit sitcom Roseanneamid outcry over a racist tweet its star Roseanne Barr sent taking aim at former Obama adviser Valerie Jarrett. Barr also apologized for the comment and deleted the tweet.
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