What is the best way to advertise onlyo collegstudents (otherhanraditional venueemail ltand sociamedia)? – Quora

Startup Marketing Advice and Strategy

What is the best way to advertise only to college students (other than traditional venues, email lists and social media)?

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Social media (especially Facebook) can be a great platform to reach college students. First you have to target the right people by using the filters that are provided by Facebook, Twitter, linkdIn or any other social media platform. Secondly you have to make sure that your ads are fun, playful and engaging. Because advertising on social media can be really ineffectieve if done in the wrong way. An ad format that has proven to be really effective with advertising to a young audience aread games.

This is because increase engagement x8 and decrease your CPC by 70%. With ad games you can reach your target audience in a cool and playful way and they drive a lot more engagement than for example static- or dynamic banner ads, full screen ads or video ads. There are a lot of good tools around in which you can create ad games. A very good and easy to use one isGamewheel.

Gamewheelis a great SaaS-tool in which you can build and analyse the performance of your own game ads. Its free to use, does not require any technical or game design knowledge and you can have your own game ad up and running in less than an hour.

Sample Game – Burger King: Angriest Game

UsingGamewheelis as easy as 1-2-3. These are the three simple steps to create your first game ad campaign:

1.Select a game:You can choose from a library of popular game styles without any coding. Games are perfect when it comes to boosting any of your KPIs such as:

Distributing giveaways or discounts

2.Add branding:Customize your game to reflect your style and brand identity with personalized logos, color schemes and images using our online tool. You can also ask our experienced art & game design team for help at any time. Show your audience your playful side and increase engagement time and rates. You can chooseGamewheels game template assetsor replace any visual with your own ones.

3. Launch & track the campaign:Gamewheelmakes it really easy to add game ads to your online and social media marketing. All you have to do is copy and paste the link to your mobile ad and the campaign is launched if you run a social media campaign, but you could also embed the game into a mobile banner, blog or MRAID compatible in-app interstitial.Gamewheelprovides an easy to use analytics dashboard for your ad games. WithGamewheels analytics dashboard youre able to follow useful metrics in real-time

Gamewheelcan be used as a SaaS freemium service. Enterprises or agencies often choose to book some service packages to use theGamewheelpower in a managed way. In this case Gamewheels experienced team picks up all the necessary work to make the end-to-end campaign a huge success.

Easy to use interface, no need to test or code

Cross-compatible and super fast loading of games on any device

Everything is customizable to perfectly fit your brand identity

Clear interface enables you to track all of your ad game campaign useful metrics

Increases your CTR and engagement rate on your online and social media ad campaigns by ad games

Decreases your CPC by almost 70% through games

End-to-end managed service packages for creation, design, performance and optimization

You can try it for free:Gamewheel – Mobile Marketing Ad Games

Disclosure: I work withGamewheel, so I am biased. But I do think that ad games are a really effective way to boost your ad campaigns. There are of course a lot of good ad game tools around but I really think you should have a look atGamewheelbecause it is easy to use and it gives great results.

Please let me know if I can help you with setting up your game and trying it out!

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I dont know how generalizable this is to other schools, but at Stanford, old-fashioned paper flyers in dorms (particularly in bathrooms: by the sinks and in the stalls) are at the top of the list of most effective advertising options.

Facebook and email blasts have their place, but they get lost in the noise (especially commercial messages). Seeing a flyer when youre not facing information overload is pretty powerful.

Another possibility, which really goes hand-in-hand with flyering, is to recruit students to evangelize on campus. There are countless companies that have leveraged campus rep programs successfully, large and small. Student evangelists provide excellent social proof for your product at a relatively low cost. They can then run contests and promotions to drive even more interest.

, Running marketing, frequency and loyalty based promotions for companies since 1984.We have run many successful marketing programs for colege students and there are a few keys:

Distribution: Depending on the type of product, attractive, scantily clad guys and girls do well with many products that can be associated with lifestyle or fun – be it a restaurant/club, apartment/dorm, new brand, etc. Facebook, Twitter and other forms of Social Media can also reach this market.

Sampling: Are you giving samples away? Free trials are the best way to introduce a product and it can help to overcome the fear of behavioral change.

Incentive: Are you promoting a customer loyalty program? What are you doing to inspire and encourage recommendations and referrals?

Marketing: Its a no-brainer that your marketing spend should be focused in and around campus: student union, fraternities and sororities, etc. Maybe bench & bus advertising – if allowed.

Promotional products also do a good job of promoting your brand–including koozies, T-shirts, frisbees, music download cards, reusable water bottles, etc.

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In my experience the best way to advertise specifically to college students is to get the message to come fromthe community. College-aged kids are weary about traditional advertising but they will trust it if it comes from a peer or other source they trust.

You already landed on college newspapers which are a great resource because the information in them comes from fellow students. 80% of students regularly read their paper.

Email lists are no longer effective. Spam filters stop most of it and the rest is completely ignored.

Facebook can be really effective if it is done correctly but can also damage your brand if handled poorly. Without knowing what your product is its difficult to advise you on how to best handle a Facebook campaign.

One of the other ways you can advertise is word-of-mouth. Depending on how big your business is you can do this in a few ways. If you are advertising on a national level you can try to get your product into the hands of key consumers on multiple campuses to spread the word. Sponsoring campus events can also be a great way to get your brand talked about.

Using campus ambassadors is one of the best ways to generate strong word-of-mouth. If you are a larger company you can hire people on each campus to talk up your product and services.

If youre a smaller, local company you can use your employees to spread the word within their network. When hiring college employees you should take into account how large of a network they have so you can use this to your advantage.

MediaMate is a college ad business that works directly with college and universities to help them advertise through school newspapers, campus promotions, and other special opportunities.

If there was one best way to advertise to a specific group, every company in existence would do it, and then it would become flooded with other advertisements, rendering it ineffective, so youre kind of in a catch-22 in that regard. Word of mouth seems to work really well. For example, if youre advertising a restaurant, bring some food up to a college campus. Nothing beats free. Digital can also be really effective, if used in the right way. Theres a reason not everyone follows a particular Facebook page of an item they like. You have to give them a reason to want to follow it and engage in the brand, and thatll happen through trial and error. It depends on which type of college kids you want to reach, because that simple age bracket 18-23 contains a lot of other variability youll want to try and account for.

One of the best ways to advertise to college students is by getting your brand name out there as much as you possible can. Word-of-mouth is crucial in getting people to pay attention to your brand. Like previously mentioned, college students will believe peers over traditional advertising. They want to do, eat and wear what their peers are.

College newspapers are still one of the best ways to reach college kids on their campus. The majority reads their paper regularly and by placing ads in the paper, many will take notice of your brand. In the ads, try and provide some incentive for them to remember your brand. Maybe this could be free stuff or an interesting event. The key is getting your audience involved with your product or brand.

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