Where To Advertise AffiliatLinks

When it comes to affiliate marketing, one of the biggest points of confusion is

I know that it seems like there are a million places where you can advertise, but the real question behind the question is knowingwhere it iseffectiveto advertise affiliate links, because not every advertising medium is created equal.

First, you may already know thatnot every advertising medium out there is affiliate friendly.

If youve ever donepay-per-click advertisingand competed with the person who owns the product you are trying to promote (or somesuper affiliate) you have experienced firsthand howunfriendlypay-per-click can be towards affiliates.

In addition,Googleoften seems to penalizeaffiliate marketersby having very tight restrictions on ad copy and penalizing squeeze pages that affiliates like to use.

What Ill do today is sharethree tipswith you about placesproveneffective when you are wondering where to advertise affiliate links.

The first place to advertise your affiliate links is on Facebook.

Facebookis a tremendously powerful advertising medium for affiliate marketers and one of the first places to go when wondering where to advertise affiliate links.

There are two ways to use Facebook when wondering where to advertise affiliate links.

Placing your affiliate links on your own Facebook pagetakes momentsbut can really pay off.

The people who visit your Facebook pageare interested in you. They want to keep up with you, share news and information, and are interested in what you like and dont like.

Doesnt it make sense some of them might becomecuriousabout how you are making money online?

It does, and they will click. When they do, you could make a sale!

This istotally passive advertisingthatcosts you nothingbut a few moments of time. Yet most miss this idea.

When it comes to buying advertising, Facebook is actually very affiliate friendly. Although technically it is a form of pay-per-click, they are unique in beingeffective for affiliates.

The beautiful thing about Facebook is that their advertising issuper targetedwhen it comes to the ads you buy, and the ads arenot very expensive.

Heres aninside tip:Draw up an imaginary profile, some people call it an avatar, of the person that you want to reach before you start buying ads from Facebook.

The better a profile you can draw of your ideal prospect, the better a job Facebook can do in helping youmatch up to that prospect.

Facebooks ads are so targeted that you could practically reach any 30-year-old women named Mary who like the color orange if you wanted to (not that youd want to limit it quite that much!).

They do a better job than anybody Ive seen at helping youmatch their audience to what youre promoting.

So take a strong look at Facebook advertising and get really specific about who you want to reach, let them help you reach that person.

And be sure to post links to your affiliate offers on your own Facebook page as well.

The second place to advertise affiliate links is via solo ads.

Solo ads are ads in ezines that go out as a single blast, alone. Thats why theyre named solo, because they go out by themselves.

Solo ads can behighly targetedandhighly effective.

It just depends upon how you want to approach it.

The beautiful thing about solo ads is thatyour ad stands completely alone. It gets the full attention of the audience who opens the email.

Solo ads are 100% affiliate friendly.

Your ad stands alone, it doesnt compete with anybody elses ad, and ezine publishers who sell solo ads (and other list owners who sell solo ads) just love to promote affiliate offers.

They love for you to promote your affiliate offer through their list, because its profitable for them with minimal effort.

Its kind of like renting a list for a day because you make up an ad, you pay a small fee and your ad goes by itself via email to that persons mailing list.

One word of caution: when buying solo ads be sure you know how and when the person selling the ads built their list. There are many shady solo ad sellers today, so be sure to ask questions up front.

I would be remiss if I didnt share that the 1 resource for solo ads is theDirectory of Ezines.

Weve been helping members succeed with solo ads since 1997!

Another way to advertise affiliate links is to place ads on websites and blogs.

These could appear as banner ads, or text ads, or little buttons on sidebars.

When you are wondering where to advertising affiliate links, and you look at how many sites are out there, its easy to become confused.

So let me share one of my favorite sources with you.

The source that I really like for this is a website

BuySellAds isa marketplace of people who own blogsand own websites that get traffic and arewilling to sell advertisingto the general public.

Theyve taken that inventory of available advertising space, and theyvecategorizedandcataloguedit so that if youre interested in placing your ad on a blog that gets 20,000 visitors a month and its about recipes, you can do that.

If you want to place your ad on a blog that gets amillion visitors a monthand its abouthealth, you can do that too.

Sowhether your budget is big or small, whether your niche is wide or narrow, it doesnt really matter.

If you want to advertise affiliate mcan help you find places to advertisethat you might not normally find.

If you go to the owner of a big website that gets a million visitors a month or more and you try to buy advertising from them directly, sometimesyou might get the cold shoulder.

But if you go to a place likeBuySellAds, where that website owner has registered and made his or her advertising available to the public for a fee, then youll get placement very, very quickly.

Knowing where to advertise affiliate links can be a little bit of a challenge sometimes, especially when you dont have much experience or a big budget.

But let me tell you, there are some great places to advertise affiliate links, withreasonable costswhere you can get results without busting your budget.

Try the sources listed here, and dont forget to use that Facebook trick today.

I love affiliate marketing, and love my own affiliates too. Thats why I am committed to sharing what works in the real world with you and helping you find more and more places to advertise your affiliate links.

Because when you discover reliable places to advertise affiliate links you will have found a beautiful thing indeed!

We give away more information than most people sell.

Happily married for 44 years, Charlie is the dad to two wonderful daughters. He is the author of 12 books on Internet marketing and creator of over 16 membership sites. You can see all Charlie offers using this linkClick Here

Wow amazing. I actually promote my clickbank affiliate through fb ads but wish to add other means

Im happy you found it helpful!

Very nice article, I have been wondering on how to place my affiliate link on some sites but now I can relax and apply what you outlined below on how to go about it. Thanks a lot.

Great information! Just what I was looking for. Have you ever had any success with radio ads?

Ive not advertised for my own products using traditional radio. I have been on BlogTalkRadio, which is slightly different. The reason I stay away from radio is reach. I dont need to reach a local audience and reaching a national audience is too expensive in my view. I used to sell radio ads so Im a fan but not for my products.

So theoretically, I should be able to build a website with various affiliate links to products and accessories to that product, run this site and do everything in my power to bring in the most traffic and sales, and that will be a correct way to practice affiliate marketing? Right? Or should a different approach be taken. This is what Im seeing, any feedback is greatly appreciated

That is basically correct but omits two important factors.

The focus must be on building your mailing list. Direct linking to the affiliate programs will be a mistake because you will not be building an asset of your own (your list) or be able to follow up. Many times more sales are made in follow up than on the first visit.

Thanks for this post! Earlier i was curious where to promote my affiliate link. Thank goodness i got some ideas from your blog

please,i want to know how to put my Affiliate links on facebook page

Here is an article that might help you.

I jumped on board the Affiliate marketing platform, without having my own website I began to research on how I could market and advertise my affiliate links and then I stumble upon your article.

My question is, without having my personal website is it possible to promote my affiliate link using Facebooks paid advertising; that is, I will be using the link that originates directly from the the company that I am an affiliate of.

It is possible but not advisable. The 1 job we all have is building our list. The success is in the follow up. Do what you can to get a page of your own online and send traffic there first would be my advice.

I am brand, spankin new to affiliate marketing (havent posted a link yet). Main reason I have not posted a link is because I dont know how. Now, that may sound silly. I know how to copy/paste it, BUT when I get to a website, where on the page does one paste the link?

You dont really post a link to a website unless you own that website. To put your links on a website generally means buying ad space on that site (such as a banner ad) and then submitting an image and your link.

Thanks for the informative post. I am always looking for good bloggers to follow and learn from.

Thank you Lori. Happy to have you here.

[] media is a great way to promote your affiliate link, but remember that not every platform is affiliate-friendly. Facebook is a great platform for this kind of promotion. You can include your affiliate link on []

[] And be sure to post links to your affiliate offers on your own Facebook page as well. via []

Very very helpful job well done follow his steps

Hi Howard, I like to do what you have done put an affiliate link to my FB, can you give me your FB link please I like to learn from you too. Thank you

so glad end up in your article while I was searching how to promote my link. Yes Ive been thinking about FB but one of my mate saidyou cant put your link I your own FB, because it against FB law, but yes you can pay FB to do that. So my question Charlie, can I go to my FB and write my status with my link? Thank you Charlie

That should be no problem. Facebook does limit some programs when it comes to advertising but you should be able to put almost any link you want in your status update.

All Charlies article very helpful .. I always share to my social site.

I have been on Charlie list forever and he always shares great information with his followers..l keep the good work dude!

[] about affiliate links in an upcoming []

[] lets say you are promoting five different resources in there. These are affiliate links in the book you are []

[] lets say you are promoting five different resources in there. These are affiliate links in the book you are []

Ive got my affiliate link on FB

[] or blog as high a ranking as possible in each search engine. This enables you to qualify for better affiliate links and income []

[] about affiliate links in an upcoming []

Thanks Charlie, that was very informative. I appreciate you.

Good info. Will start using today. Thanks

Thanks for the helpful info. Ive been trying to decide how, where and when to post and advertise my affiliate links for six months now. Its been pretty much hit or miss. Thanks for the clear direction.

Hi Charlie, I went to the site too ,but there is such an visual overload of information its hard to determine what the process is to get started could you put together a short How to video on signing up ,choosing a typical site for marketing an affiliate product by way of an example etc on BuySellAds,?

Sorry I cant do that right now. But they do have good support and this article shows the step-by-step process.

Thank you for the information. I was actually looking at Facebook last night. Trying to figure it out.

Charlie, great article. I went to BuySellAds and got overwhelmed. I searched for affiliate marketers and was even more confused about how I could place an affiliate ad. Probably just my inexperience. You make info clear and understandable.

What you want to do is search for sites where the readers would be a good fit for the product you are promoting.

So, if you are promoting a health-related product then you want health blogs.

I just put an affiliate link on my FB page

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Weve Forgotten That Where WRun Our Ads Matters

Digital has ignored the theory of signaling to the detriment of both advertisers and society. Where a customer is, is crucial.

In a column of January of this year, journalist Walt Mossbergrelayed a storythat probably sounds all too familiar to many publishers:

About a week after our launch, I was seated at a dinner next to a major advertising executive. He complimented me on our new sites quality and on that of a predecessor site we had created and run, . I asked him if that meant hed be placing ads on our fledgling site. He said yes, hed do that for a little while. And then, after the cookies he placed on

helped him to track our desirable audience around the web, his agency would begin removing the ads and placing them on cheaper sites our readers also happened to visit. In other words, our quality journalism was, to him, nothing more than a lead generator for target-rich readers, and would ultimately benefit sites that might care less about quality.

Digital has made targeting the holy grail of advertising. We have discussed inwhy this is a flawed approach for big brands. For a large brand, targeting is largely useless: every consumer is a potential customer for your brand. Furthermore, the additional cost of targeting technology would offset any potential gains. And third, even if ad tech successfully nails the challenge of attribution (figuring out which ads worked), theres no reason to assume that that information will definitively tell us that the ads that worked are on the internet. We may well learn what we already suspect: that television ads work better.

But today we are here to talk about something that is closer to the publishers immediate concern: one of the most unique, surprising, and established theories of advertising economics. One that has, by and large, been completely ignored when it comes to digital. And one that speaks to the heard of why the advertising executive with whom Mossberg was speaking was  like many digital ad buyers  profoundly misguided. We are talking aboutsignaling.

In 1974 economist Phillip Nelson published a landmark paper entitled Advertising as Information with a somewhat McLuhanian pretense: thatthe act of advertising is information in and of itself. This concept leads us into fascinating areas of thought around advertising and economics, and gave rise to the concept known as signaling. Simply put, the very fact that a product is heavily advertised, regardless of its message, is evidence to the consumer that the quality of the product is high. Nelson got to this point by delving into the informative view of advertising and asking himself how exactly does an ad convey information? And does an ad convey information even when it is not explicitly, verbally stating a fact?

He posits that it does: that the very act of advertising is useful, and consumers can derive information out of its mere existence. The consumer believes thatthe more a brand advertises, the more likely it is to be a better buy[emphasis added]. In consequence, the more advertisements of a brand the consumer encounters, the more likely he is to try the brand.

In some ways, this is not a unique notion. Economist Emily Fogg Meadenoted as early as 1919that Many people are impressed with the mere fact of advertising. But Nelson broke down that sense of being impressed into component parts and developed a robust theory around the tendency for people to be impressed with advertising. The consumer can learn that the brand advertises, he said. I contend that this is the useful information that the consumer absorbs from the endorsements of announcers, actors, and others who are paid for their encomiums.

Signaling is kind of a crazy theory at first blush. But the more you think about it, the more it makes sense: the best products sell the best. They can charge a decent price and make a good profit. Which means they have more money for advertising. Which means they can spend more on advertising. So, as a consumer, you can be forgiven that assuming that a product that spends a good amount of money on advertising is probably a pretty good product.

The theory of advertising signaling was of huge importance in the mid twentieth century because it was one of the first formal explanations of why advertising could work even if it wasntinformational.Economistslovewhat is called the informative view of advertising  that advertising works because it provides additional information to the consumer. They love it because it fits neatly into their view of consumers being rational and everything in economics having a rational reason. Yet they werent so blind as to realize that a lot of advertising wasnt  strictly speaking  informational. An ad that says Just do it, or Think Different isnt really conveying a whole lot of information. Then signaling came along and said Hey! yes it is! its conveying that they product can afford to advertise and so is probably pretty good! no matter what it says! Keynesian acolytesEdward Hastings ChamberlainandJoan Robinsonhad told us, back in the 1930s that advertisers hadtwo different types of ad spend direct and brand  but they didnt really go into why brand advertising worked.

Signaling addressed that. And everyone was happy.

Like most economic theories of yore, however, advertising signaling was just that: a theory. And the world is full of economic theories that dont stand up to empirical investigation . Signaling, a theory borne of the 1970s, didnt have to wait too long before the rise of econometrics  the study of large amounts of data to analyze economic theories. And before too long, a robust body of work came along proving that, as crazy as it sounds, yes, consumers can intuit quality of a product based on how much money that product spends on advertising.

We turn, then, to the work ofAmna Kirmaniand her various associates, which I find incredibly interesting. In a series of papers, Kirmani et al set out to discover not only if higher advertising spends indicates higher product quality, but whether the consumer can perceive this higher advertising spend and make use of the information.She finds thatin the absence of other information about a new brand, people may use the amount of advertising as a signal of quality. They may infer that the firm is exerting effort in promoting a product to which it is committed or that the price of the product is likely to be high. I find this to be very interesting:consumers, without knowing much about the advertising industry in general, have the ability to sense a large ad campaign, and understand that a brand is willing to spend on a large campaign when it believes in the product. Not only that, consumers can intuit this spend relative to its competitors. That is, they dont think in dollars and sense, but rather Oh, Nike is spending more on this shoe than they usually do, and more than Adidas. They must believe in it.

The consumer, it turns out, is incredibly smart about knowing whether a brand is skimping or not. Consumers are smart enough to intuit ad spends, and better still, they intuit them in comparison to competitors. They dont need a published budget. They can tell if you are spending more. They also can infer higher quality from certain expensive advertising tactics, including the use of celebrity endorsements, blockbuster special effects, and really expensive media placement such as the super bowl. These findings are echoed byPamela Homer, who in 1995confirmed Kirmanis findingsand found that the ads dont even need to convey quality-related information to be effective in imparting quality levels to the consumer.

(As an aside, Kirmani et al caution that theres a limit to this madness  what I call the Zune effect. It is possible for advertisers to spend so much money that consumers can tell that they are overdoing it, and trying to substitute ad spend for quality. Brands can, therefore (and not surprisingly) take on an air of desperation with high media spends. The desperation undermine occurs when the amount of expenditure seems excessive or more than reasonably warranted to convey product benefits.)

While Kirmani et al were focused on consumers intuiting ad spend levels, a parallel set of research was taking place confirming that yes, in fact, consumers can intuit quality from that ad spend.

In 1983Robert Archibaldet al set out to find out whether advertising and quality were related when the consumer had access to otherwise useful information regarding a product: In this case they use the published ratings of shoes inRunners Worldmagazine.They find that quality and advertising are much more likely to be positively related in the presence of quality ratings. Archibald et al point out that the existence of ratings has a major impact on the advertising behavior of firms, which makes misleading advertising much less likely. Now, the existence of ratings can seem like a big caveat, but in this day and age of Amazon reviews for virtually every product, the caveat becomes less and less meaningful. They emphasize, too, that once a category has published ratings, this effect is so strong in our sample of data on running shoes that, after the ratings publication, advertising levels are not only good indicators of high quality products, but also good indicators of good buys.

Finally, an interesting finding of Archibald et al is that you, as a consumer, dont even need to review the ratings once they are published. Our results show that individuals who consultonly[emphasis added] advertising levels to gather product informationwill get much more accurate information after the publication of ratings. The implications of these findings in a post-Amazon world are sort of staggering.

The confirmation of signaling theory has been repeated, several times, with several different methodologies. In 1988Gerard TellisandClaes Fornellconfirmed it usingusing an analysis of the PMS 2004Rolf Fareand his colleagues do the same by usingextensive analysis of internal corporate data in the beer industry.

This is a lot of references. But that is the point: this is not some half-baked theory espoused to prove some pre conceived notion. It has been empirically proven, time and time again:consumers can smell a cheapskate advertising campaign, and their impression of your product suffers for it.

Returning to Mossbergs anecdote, then, you can see where this is going. That advertising executive was, in short, wrong. Buy buying a cheaper publication in lieu of Mossbergs AllThingsD,he or she was signaling to customers that their brand was cheap and, thus, probably inferior.

And if a consumer can tell a brands spending level across the whole world of ABC, NBC, billboards,The New York Times, People, train stations and the Super Bowl, they sure as hell can tell that advertising on some podunk perhaps-robotically-generated blog or app isnt as expensive as advertising on AllThingsD. And they can  and do  judge your product for it.

Digital advertising has relentlessly followed a single theory of advertising  targeting. It is a theory that is nowhere near as well-proven as signaling. Targeting is a far more empirically unsound theory: indeed, most work on the subject has found it isnt particularly effective for large brands (I refer you specifically, again, toByron SharpAndrew EhrenbergandJohn Philip Jones the people who have done or are doing the most empirical research on this topic.)

Signaling, by contrast, though weird sounding at first, is on far more solid empirical grounds. Yet our entire digital ecosystem is predicated upon throwing it out the window: we assume the venue  the publisher is irrelevant. Target your customers where they are. Hit your target for less money. Hit your target  over and over thats what we hear, as if its the most important thing in advertising. But its not, and its not even proven it matters. Meanwhile, we  personified by Mossbergs ad exec conversational partner  completely ignore thatwhere we hit our customer matters.

So instead of the best places to advertise getting money for it, we instead stiff them, and give money to a crappy place instead. We justify it by saying were giving the crappy pub less money than the good pub, so were saving money.

This is analogous to saying Im giving my money to a slot machine instead of putting it into an interest bearing savings account because the slot machine is cheaper.

Except in this case, the publications quality information and news  suffer as a result.

Not only are we screwing over good media, were not even getting anything for doing so. That sounds like a pretty bad deal all around.

author, @agencythebook, @mannupbook. writing an ad economics book. reformed angel investor, record label owner, native alaskan. co-founded @barbariangroup.

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